White Hat SEO: How To Rank well by the Rules [2022]

white hat seo

White hat SEO is a way of doing SEO that follows the rules. It’s considered ethical and honest, so it should be used by companies who want to rank well on Google and other search engines.

However, there are some risks involved with white hat seo. Some experts believe that it’s better to avoid using this type of strategy altogether because it can lead to the loss of organic traffic if Google catches on—and fast!

What is White Hat SEO?

White Hat SEO is a way of ranking your website in the search results. It’s also known as Blue Hat, Green Hat, and Red Hat Search Engine Optimization. The concept of White Hat SEO is to follow the rules and guidelines set by Google so that you can rank well on mobile search engines (like Google).

It’s a more ethical approach to SEO, where you don’t do anything that could be considered “spammy.” The idea behind White Hat SEO is that if you follow the rules, Google will reward you by showing your site in their search results.

In contrast, Black Hat SEO involves doing things that may be considered unethical or illegal such as manipulating links or creating fake reviews to boost rankings.

Does Google Encourage White Hat SEO?

Yes, Google encourages white hat SEO. Not only does it help your site rank higher in search results, but also it helps you avoid getting penalized for keyword stuffing or other bad practices.

Google’s goal is to provide users with relevant information and not penalize sites for being too good at what they do. The more quality content that gets indexed by their algorithm the better it will be for everyone involved (including yourself).

Best strategies of white hat SEO

White hat SEO is a strategy that focuses on the rules of Google and other search engines. The goal of this type of SEO is to follow all guidelines set forth by these platforms so that your website will rank well on them.

If you’re not sure what white hat SEO is, then this article will help you understand how it works and how to implement it into your marketing efforts.

Anyway, Let’s take a look at the best strategies of white hat SEO:

1. Producing High Quality Content

  • Producing High-Quality Content

This is the most important part of SEO and if you don’t have great content, it will be difficult to rank well. You need to create unique and original content for your niche so that Google can’t easily find similar pages on their SERPs. Your goal should always be to produce quality, relevant and helpful information that people want to read about!

  • Creating Relevant Content for People’s Needs

When you’re writing about a topic that relates directly or indirectly to what people are searching for on Google’s search results page, then it’s obvious how useful this type of information can be for them—especially if they’re looking for answers related specifically within this particular niche area (i.e., “how do I lose weight?”).

In addition, as long as there aren’t any typos or grammatical mistakes in your article, which means less time wasted trying to pick up where someone else left off before starting again yourself so now instead focus more energy on improving upon whatever weaknesses might still exist in your content.

You can also use this technique to gain insight into what your audience wants and needs, especially if you’re writing for a specific niche area, such as health and fitness or travel.

2. Keyword Research Step by Step

The first thing you need to do is create your keyword list. You can do this by using Google Keyword Planner or another tool like Ubersuggest and Keywordtool.io

Google Trends is also a great way to see how often certain keywords are searched in the past year, along with their estimated search volume.

This will help you decide if there’s enough demand for your product or service at all levels of competition (i.e., competitive niches).

Once you’ve created your keyword list, you’ll want to prioritize them in order of importance. You can do this by using Google’s Keyword Planner or another tool like Ubersuggest and Keywordtool.io.

Google Trends is also a great way to see how often certain keywords are searched in the past year, along with their estimated search volume. This will help you decide if there’s enough demand for your product or service at all levels of competition (i.e., competitive niches).

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3. Remember to Optimize Images

Image optimization is a crucial part of SEO, as it’s one of the most effective ways to rank well in search engines. If you want your images to appear on page 1 of Google or Bing, then you need to optimize them for search engines by following these steps:

  • Use alt text (alternative text) for each image. This is particularly important when creating images with complex text, as it will help users who are using assistive technologies like screen readers understand what they are looking at when they encounter an image in their results pages.

  • Make sure that the title tag matches exactly with what appears within it on all platforms—this includes both desktop browsers and mobile devices like tablets and smartphones; otherwise people may not be able to find those links quickly enough! Also make sure there aren’t any, typos in either form fields or titles themselves!

4. Well-Structured URL Structure

The next step is to make sure your URLs are well-structured. URLs should be descriptive and unique, so that they’re easier for users and search engines to read and remember.

Avoid dynamic parameters in URLs (e.g., ?s=some_string) because they can cause issues with crawling, indexing, caching and serving content from different domains/servers on the same domain/server without causing an issue with SEO rankings if you have multiple pages on one site using this technique (e.g., /blog/?s=some_string).

You can use session IDs instead of static values such as “123456789” or “MyPageNameHere” which will always be unique per session even if there were two people browsing and viewing the same page at the same time.

This will help Google, Bing and other search engines understand how many unique pages are on your site.

5. Using Headlines the Right Way

Headlines are the most important part of any article. They’re the first thing people see and they’ll decide whether or not to read it based on what the headline says. If you can make a great headline, your chances of ranking well in search engines increases exponentially.

A good headline should be short, simple and to the point (no more than three or four words).

The best headlines are unique for each article because Google wants readers who are looking specifically for information related to what you wrote; this means that if someone finds your article through another source (like a blog post) then there’s no need for them to click “read more” when they find out there isn’t anything new inside!

The ideal length is between 70-250 characters which makes sense given that most search engines have been designed around 80 character limits due its popularity among users over time.”

6. Writing Meta Descriptions

Meta descriptions are the most important part of your page’s SEO. They’re what people see when they look at a search result, and they can be used to help you rank higher in Google.

A meta description is a short summary that appears beneath every organic result. It should explain why someone should click on your site, so that searchers know what it is about before clicking on it themselves.

A meta description should be between 150-160 characters, and it should also include your target keyword. When you’re writing a meta description, make sure it’s compelling enough to get people to click on your site.

7. Internal Links and Anchor Texts

Internal links are a way of connecting pages on your website. Search engines use them to understand the structure of your website and its content. They can be used to improve user experience, as well as helping search engines understand the structure of your site.

Internal links make it easier for visitors to navigate between different pages on your site by providing them with a destination where they can go next.

For example, if there’s an article about SEO that contains links back towards other articles related to it (such as how-tos), then this will help users find what they’re looking for more efficiently when browsing through other pages within those same categories. *The structure within which internal links are structured will also affect how easily they rank well in SERPs*

8. User Experience

User Experience (UX) is a measure of how easy it is for users to find and use your website. Everything from site navigation to usability, to the overall experience of using your website, reflects on how well you rank in search engines.

In fact, many companies are now spending more time on their user experience than on any other aspect of their business! If you want better rankings then you need a good user interface—and this can only be achieved by focusing on these aspects first:

Speed: Your website should load quickly, whether on desktop or mobile. Google is now giving preference to sites that load faster than those that don’t.

Integration: If you have an eCommerce site, then it’s important for there to be seamless integration between your store and search engines so that Google knows how many products you have in stock and when they were last updated.

9. Mobile SEO

Mobile SEO is the process of optimizing your website for mobile devices, like smartphones and tablets.

It’s important to keep in mind that not all sites are optimized for mobile users, so you have to check whether or not your site has been optimized for mobile devices before publishing content on it.

You can test your site by using Google’s PageSpeed Insights tool (https://www.google.com/speed/pagespeed/) or another service that analyzes how fast a page loads on different devices. If it takes too long to load, then there are certain steps you should take in order to improve this aspect of SEO (more details below).

Mobile SEO helps increase traffic by improving organic listings in search engines such as Google and Bing

10. XML sitemap

The XML sitemap is a list of all the URLs on your site, including images and videos. It’s also important to include any pages that are not visible in search results but may be accessed by spiders or bots.

To create an XML Sitemap:

  • Go to Google Search Console and click on “Sitemaps.”

  • Click “Create new Sitemap.”

  • Enter the title for your page (e.g., Homepage) then click “Next Step.”

  • On this screen you can set up how many days old each crawl is allowed before being removed from indexing services like Googlebot checks every 24 hours but only keeps them around 3 days; this way if someone goes back again they’ll see updated content rather than outdated stuff!

Set up the pages you want to be crawled by clicking on “Add a page” then entering the address of your site. Under “Schedule,” click “One time only” if there is no regular update schedule; otherwise, select how often you want Googlebot to check for updates (e.g., every hour).

11. Robots txt file

A robots.txt file is a text file that you can use to tell search engines which pages they should not crawl and index. There are many reasons why you would want to create a robots.txt file, but here are some common scenarios:

  • You have an old site and want it removed from the search results (because it no longer exists) or because you don’t want certain keywords being associated with your brand name or product name in particular cases (e.g., if the keyword has been used by competitors).


  • You have an outdated version of WordPress installed on your server that isn’t getting updated regularly enough for Googlebot anymore so he doesn’t know about new content being added—or when there isn’t enough fresh content from which he could pull information from his database without having access through another link elsewhere within those pages themselves (like other websites linking back directly at himself).

Benefits of using white hat seo

White hat SEO is a great way to learn how to build websites that rank well in Google search results. It’s also a great way to write content that people want to read and share with their friends on social media. When you look at the benefits of using white hat seo, it’s easy to see why so many people do it:

  • You will be safe from Google penalties (like Panda or Penguin)

  • You’ll learn how to build a website that ranks well in Google searches

  • you’ll learn how to attract new customers and build your brand

  • you’ll learn how to get more traffic to your website

  • You’ll be able to create compelling, valuable content that people want to read

  • You’ll be able to rank well in Google for specific keywords that you choose

  • you’ll be able to build backlinks that will help your website get better rankings in Google

  • you’ll learn how to find high-quality guest post opportunities for your website


    There are many benefits of using white hat seo, and it’s important to understand them before you start implementing any SEO strategies into your business.


You now know what white hat seo is and how it can help you rank well. If you want to learn more about this technique, there are plenty of resources available online.

The best thing about white hat seo is that it is not just a collection of tips that you can blindly follow without understanding them fully. It takes time and research to develop an effective strategy for your website or business because every situation is different and depends on your selected niches.

By the way, Do you find this article helpful? So let us know in the comments down below!

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