What Is Off‐Page SEO and Why Is It Important?

Off page seo

You’ve probably heard of On‐Page SEO, the process of optimizing your website so that it ranks higher in search engines like Google, Bing, and Yahoo!.

However, if you’re thinking to yourself I’m pretty sure I did everything I was supposed to on my site already, so what else could there be? it may be time to start thinking about Off‐Page SEO as well. To find out more about this process and why it matters, keep reading!

What is off‐page SEO?

Off page SEO (also known as link building, article marketing or link acquisition) is the practice of acquiring links from other websites and directories, in order to improve a website’s ranking and visibility.

Why is off‐page SEO important?

There are two main categories of search engine optimization that you need to understand. On‐page optimization refers to techniques designed to improve your site’s relevance in a search engine’s internal index.

In other words, on‐page optimization is about making sure that when someone searches for something on Google or Bing, your site will come up near (or at) the top of a list of results.

Off‐page optimization, on the other hand, is designed to increase a site’s presence through links.

While search engines began using link popularity as a ranking factor more than 15 years ago, it has since been somewhat supplanted by on‐page factors such as keyword usage and content quality. But that doesn’t mean off‐page optimization is obsolete—quite the contrary.

Of course, it’s more complicated than that. What works today may not work tomorrow, since search engines are constantly tweaking their ranking algorithms. And even if you optimize your site well for one search engine,

it doesn’t mean you won’t have to do extra work to get listed on another. But in general, off‐page optimization is all about creating an awareness of your site among users and search engines—and then making sure that awareness translates into high rankings over time.

The good news is that off‐page optimization doesn’t have to be difficult. In fact, with so many different tools available online, it has never been easier to expand your reach.

That being said, there are still certain best practices you can follow—and certain common mistakes you should avoid—to ensure that your site will rise in search engine rankings over time.

Differences Between On- and Off-Page SEO?

Optimizing your on-page SEO is only half of what it takes to improve your search ranking.

Improving your off-page SEO is equally as important, and it’s just as easy to do if you know what you’re doing. These are some of main differences between on-page and off-page optimization, so pay attention.

On-page SEO:


First, your on-page SEO refers to everything you do directly in your content to improve its ranking. On-page optimization includes creating a solid title and meta description, including relevant keywords, adding internal links to other posts or pages on your site, etc.

Off-page SEO:

Off-page SEO is the practice of optimizing a website for benefits that are not related to search engine visibility.

The focus of off-page optimization may be on improving a website’s overall user experience, attracting backlinks from high quality sources, increasing site traffic through strategic marketing initiatives, and building trust from online consumers.

Off-page optimization offers a number of advantages over on-page SEO, including the ability to target a wider range of objectives, increased flexibility in planning and executing marketing campaigns, and deeper engagement with potential customers.

However, off-page optimization is not without its risks – if done incorrectly it could result in damage to a site’s reputation or loss of traffic entirely. Overall, on-page and off-page optimization are complementary strategies that can help a website achieve its objectives.

Off‐Page SEO techniques

 As we mentioned above, Off‐Page SEO techniques are any measures you take beyond optimizing your website content and architecture to improve the ranking and visibility of your site on search engines. They may include

  • paid advertising
  • Guest Posting
  • Forum Posting
  • Article Submissions

link building

Link building is the process of creating links to your website from other websites. The most effective way to do this is by submitting your site to relevant search engine directories and content marketing blogs, contacting other businesses in related industries, and participating in online forums and chat rooms related to your industry.

Paid advertising

Paid advertising is the use of commercial messages or ads to promote a product or service. This may be done through online banner ads, Sitelinks ads, and contextual targeting in search engines. Paid search engine optimization (PPC) can also be used to target potential customers with specific keywords that match their interests.

Social media marketing

In social media marketing, you use social networks to promote products and services.

 Social media sites such as Twitter, Facebook, and LinkedIn are great ways to share information with potential customers and engage in conversations with them. In order to be most effective, social media marketing should be integrated into your overall advertising strategy and aligned with your target market’s interests.

Guest Posting

Guest posting is the submission of original, unpublished content to other websites for publication. This can be done in order to build links and reputation within your industry and reach a wider audience. To generate leads and convert traffic into website visitors, you should incorporate guest posting into your overall content marketing strategy.

Forum Posting

Forum posting is the submission of an original, unpublished article to a discussion board or forum in order to engage with potential customers.

Forum postings must be clearly written and the author should provide useful information that can be used by other members. By participating in relevant forums, you can build your reputation and attract interested customers.

Article Submissions

Article submissions are documents that are created specifically for inclusion on a website or blog. They must meet certain requirements such as length, quality, and relevance to the site’s audience. By submitting articles to relevant sites, you can build your reputation and attract additional traffic.

Can Off‐Page SEO be Tracked?

Let’s start with an easy one: yes, off‐page SEO can be tracked. While there isn’t a formulaic approach to it, there are numerous metrics you can use to analyze your results and make adjustments as needed. 

You can track off‐page SEO in the same way as you are tracking on‐page SEO, by using a tool like SEMrush or Ahrefs. There are three main metrics that you need to be looking at when you’re auditing your backlink profile. These are:

  • Link quantity
  • Link quality
  • Anchor text variation

Targeting your link building efforts on these areas will help to improve your rankings and drive more traffic to your website. let,s take a closer look about how the following above metrics works:

link quantity

The first metric that you need to look at is the link quantity. This will indicate how many backlinks your site has from different sources. It’s important to note that a high number of links doesn’t necessarily mean that your site is performing well off‐page SEO; it could simply be because you have a lot of high quality links pointing towards your website.

link quality

Next, you need to make sure that the links that your site has are high quality. This means that the links must be from credible sources, and they should also be pointing to relevant pages on your site. Taking the time to check the link quality of all of your links will ensure that you’re earning positive rankings and driving traffic towards your website.


anchor text variation

Last but not least, make sure that the anchor text used in your backlinks is varied. This will help to boost your rankings and increase the amount of traffic that your site is receiving. By using different anchor text phrases, you’ll be increasing the chances that users will click on your links.

How to Measure Off‐Page SEO Success

How do you measure success for off‐page SEO? Having a great link building campaign is all fine and dandy, but if you can’t tell whether or not it’s working, then it’s just a waste of your time.

There are two main ways to measure off‐page success:


If you’ve nailed the on-page stuff, then it should be fairly easy to see the impact of off-page SEO in your analytics.

You should be tracking traffic data as well as conversion data (how many sales or leads are you getting?). The tricky thing here is that you’ll need enough traffic already to be able to see meaningful increases in visits.

And if you’re new to SEO, your results might be inconsistent from month to month, so it might take 6 months or more of steady link building before you see tangible results in your analytics.


Google doesn’t make the task of checking rankings easy. They update the search engine results page (SERP) almost daily, so there’s no way to track your rankings manually unless you want to do it every day. There are a couple free tools that will allow you to track your rankings, but they’re often inaccurate and only give you

How to optimize for off-page ranking factors

Now that you have a good understanding of on-page ranking factors, it’s time to look at off-page ranking factors. The majority of your website traffic won’t come from search engine rankings, so it is important to optimize for off-page ranking factors. 

 Things like building backlinks, guest posting on other websites, driving traffic from social media channels, and working to improve your Google My Business listings can help your website achieve higher rankings in search engine results pages.

Optimizing for off-page ranking factors is a process that’s ongoing—you will never reach a point where you can stop optimizing for them.

 As you work to optimize for off-page ranking factors, keep in mind that optimizing for one factor may negatively impact your rankings in another.

For example, guest posting on high-authority websites can be a very effective way to build backlinks to your website; however, if you aren’t careful about where you place those links, they could damage your rankings by increasing keyword density or even triggering Google Penguin penalties. 

Tools for your off‐page SEO strategy

Off‐site SEO strategies mostly involve building backlinks, so you’ll want to analyze the backlinks of your competitors. You can do this using a variety of tools, but the three most popular are:

Open Site Explorer.

This free tool from Moz allows you to see how many links have been built to a website. It also shows you which sites those links are coming from.

Majestic SEO.

his tool shows you how many links have been built to a website and where those links are coming from. It also shows you which pages on a site have the most backlinks pointing to them.

Ahrefs Backlink Checker.

Like the other two tools, this one shows you how many links have been built to a website and where those links are coming from. Ahrefs also shows you which pages on a site have the most backlinks pointing to them, along with what anchor text has been used in each link.


There is a lot to learn about off‐page SEO, and while some of it might seem counter‐intuitive, there are reasons why things are done a certain way.

However, no matter how much information you get in terms of advice, it’s always best to keep in mind that most of the final decisions need to be made by you. What works for one website may not necessarily work for another one. So take the knowledge that you’ve gained and go make use of it; there’s a good chance that it will help your business grow.

by the way, from your point of view, which tool is very helpful for off page SEO strategy? and why? let me know in the comments down below?


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