10 top of funnel marketing tactics to attract leads
If you’re in the marketing business, you will know that it’s not as easy as it sounds. There are a lot of things that need to be done in order to attract the right crowd and get them interested in your product or service.
In this article, I am going to share with you 10 top of funnel marketing tactics that can help you attract leads.
what is funnel marketing
If you’re unfamiliar with the term, it’s a marketing strategy that involves using an online sales funnel to encourage potential customers to buy from you. This can be done through an email newsletter, social media outreach and other forms of digital content creation.
The goal of this type of engagement is to get leads interested in your product or service in order to convert them into paying customers.
benefits of funnel marketing
There are many benefits of funnel marketing, such as:
Increase brand awareness: Because you’re sending out content to your target audience, you can use it as a tool to increase your brand awareness. This will help you gain an insight into what people think about your business and how they feel about it.
Increase website traffic: By making sure that people have access to all the information they need, or even just some of it, on one page—you are likely going to boost website traffic significantly. This means more opportunities for new leads and sales!
Increase sales: By offering valuable content in exchange for email addresses or social media followers (or both), funnel marketing helps create relationships between businesses who have similar missions but don’t know each other yet.
These relationships will eventually lead them down a path together where they can work together towards achieving their goals together!
top of funnel marketing tactics
If you’re not familiar with a funnel, it’s a marketing strategy used to convert leads into customers. A lead is someone who has expressed an interest in your product or service and is ready to buy. The first step in the sales process is converting them from leads into buyers—and that’s where funnel marketing comes into play.
The top of funnel is where you engage with your audience, collect information, and begin building trust with them so they’re willing to move further down into your funnel or even become customers themselves!
And you know what that there are many top of funnel marketing tactics that will help you to attract more leads:
1. Create a blog and routinely post content
Blogging is one of the best ways to attract leads and build your brand, but it’s also one of the most difficult.
Blog about your business (or product), but don’t make it feel like you’re just regurgitating information from your website. You want to add value by sharing valuable insights and anecdotes that prospective customers would find interesting.
It’s not enough to simply write what most people already know; you need a unique angle or perspective on things that will get people talking about your site or company online.
If you’re new at blogging, try setting up an account on LinkedIn Pulse or HubSpot’s Content Studio tool first before jumping into WordPress or another platform entirely if necessary!
And keep in mind, SEO friendly blogs are important to your SEO strategy because they help Google and other search engines understand what you’re about. Your blog should be:
Easy to read. It shouldn’t be hard for visitors to navigate your content and find the information they’re looking for in a short period of time. If it takes too long, then people won’t stick around as much or even visit at all!
Easy to share with others online who might benefit from reading what you have written (or have already read). You can use social media platforms such as Facebook or Twitter as well as email marketing tools like MailChimp or Aweber when promoting new posts.”
Relevant to your customers and clients. What are they interested in? What do they want to learn from you? If you can answer these questions, then writing relevant content will be much easier.
2. Use email to get leads
Email is a powerful tool for generating leads, engaging with them and converting them into customers.
Email marketing can deliver a high ROI through:
Engagement. By using email marketing, you’ll be able to engage with your prospects on an emotional level and encourage them to take action such as downloading a whitepaper or filling out a form on your website.
This will help build trust in the brand, making it easier for people to buy from you once they’ve seen how helpful it was in their life.
Nurturing leads over time (via drip campaigns). You can use drip campaigns or newsletters as an effective way of nurturing leads over time by sending out relevant content that keeps people interested in what’s coming up next from you – even if they’re not ready yet!
This keeps things fresh while also helping build relationships between brands/companies/individuals who already know each other very well through previous interactions online but haven’t met yet offline.”
3. Utilize social media marketing channels
Social media is a great way to promote your brand and products, drive traffic to your website, engage with your target audience and build relationships with them. You can use social media to measure the success of your marketing campaign.
Social media allows you to create a brand presence on multiple platforms like Facebook, Twitter, LinkedIn etc., which will help in creating awareness among people.
It also helps in building trust between businesses or brands by establishing rapport with customers through their comments on the posts made by companies or brands on these platforms as well as sharing links back to their own sites/websites where they sell products/services online etc.
4. Try paid search advertising
Paid search advertising is a great way to attract new leads. You can use this tactic to target specific types of people, and even find out which keywords they’re searching for. For example, if you’re selling pet products online, paid search ads could be used to show up in the top results when someone searches “dog beds.”
You might want to include some kind of call-to-action (CTA) or offer in your paid search ad so that people who are interested in buying something will click on it and get taken through your website—and then hopefully become clients!
5. Plan and activate a lead magnet
A lead magnet is a piece of content you create and market to your audience. It could be an eBook, whitepaper or even a free video course. Lead magnets are typically activated by an opt-in form on your website or landing page where visitors can fill out their details so they can start receiving information from you.
There are two ways to activate a lead magnet: through email marketing campaigns (i.e., A/B testing) or using social media platforms like Facebook, Twitter and LinkedIn where people are more likely to share content with their friends than not sharing it at all!
When creating your lead magnet:
Pick one type of reader first – this will help in determining which topics need more attention because these topics attract more traffic than others;
Make sure it’s relevant – if someone signs up for something then why wouldn’t they want what they signed up for? If there’s no connection between those two things then readers won’t bother reading further into whatever piece has been provided.”
6. Make sure your site is mobile friendly
If you have a website then it’s important that it’s mobile friendly because most people tend to use their smartphones more than their laptops. It’s also important to have the same content on both platforms so readers won’t find themselves having to go through the same information twice just because they’re using different devices.
Mobile-friendly websites are important because they help you reach a wider audience. If your website isn’t mobile friendly, then it will be very difficult to convince people to use it. Keep in mind that most people tend to use their smartphones more than their laptops, so it’s important that your site is easy to navigate on these devices.
7. Set up a Google My Business page
Google My Business is a free service that allows you to create a business page on Google. You can list your business address and phone number, as well as add photos of your office and staff members.
The goal of this feature is to make it easier for people to find your company online by providing more information about it. In addition, Google will send customers who click on your listing directions to their nearest location.
The Google My Business page is also an excellent way to connect with customers. You can post updates about sales and promotions, as well as share industry news and information related to your business.
The more active you are on this platform, the better it will be for your SEO—and that means more people will see your business when they search for local services online.
8. Host an event or webinar
If you’re looking for ways to attract new customers, hosting an event is a great way to do it. You can host an in-person seminar or workshop, or you can use a webinar platform like GoToWebinar or WebinarJam to share information about your products and services.
If you do the latter, make sure that attendees have an option to buy something from your company after the presentation ends—either by creating an appointment with one of your salespeople or offering a special discount code.
Hosting an event or webinar is a great way to reach out to new customers, but it can also help you build your reputation as a thought leader in your industry. That’s because people are more likely to trust someone who shares valuable information with them than they are someone who only talks about what they sell.
9. Create a referral program
As you get more familiar with your clients’ needs, you’ll find that some of them are looking for products or services that aren’t offered by your company.
That’s where referral programs come in. A referral program is a marketing strategy where you offer something—usually a discount or free product—in exchange for sending business to another company. This is a great way to grow your customer base without having to spend money on advertising or marketing materials.
You can build your referral program around any product or service. For example, if you sell jewelry and have a number of customers who are looking for engagement rings, you could offer them a discount on the purchase of an engagement ring if they send their friends to your website.
You could also partner with another company that sells jewelry, like a local jeweler or online retailer.
10. Use landing pages
to drive more traffic to your website. Landing pages are a great way to get people to visit your site and they’re easy to create with tools like WordPress or another content management system (CMS). Use landing pages as an opt-in form where people can sign up for your email list so that you can continue providing them with useful information.
Make sure to include a strong call-to-action that encourages people to sign up for your email list or visit your website. You can also create landing pages for specific topics that are relevant to your business.
For example, if you’re an SEO company that works with local clients, you could create a landing page on your website that talks about how to get more local clients and increase your revenue. This will help you attract more leads and drive more traffic to your website.
With these top of funnel marketing tactics, you’ll be able to get more customers for your business. The best part? They don’t require much time or money! And if you implement them in the right order, they can work as a powerful tool for your company growth.
The main goal of top of funnel marketing is to attract more potential customers. Once you have a solid list of leads, you can use other strategies like retargeting and remarketing to convert them into customers.
If you want to learn more about how these tactics work together and what they can do for your business, check out this article.
Do you have more ” top of funnel marketing tactics ” tips to share? So let us know in the comments down below!