14 social media marketing ideas for events (2023)
You’ve probably heard the buzz about social media. It’s a great way to reach an audience, and it’s especially effective if you’re promoting an event.
But what kind of content works best? What are the most popular social media platforms for events? Here’s a list of 14 ideas for organizing successful social media campaigns around your next conference or gathering:
Why do you need social media marketing ideas for events
Social media is one of the most effective ways to market an event. You can use it to spread the word about your conference or event, promote ticket sales, and get people excited about what’s in store.
From Facebook and Twitter to Instagram and LinkedIn, there are plenty of options for reaching out and engaging with attendees. But how do you make sure that they actually attend? Here are 14 social media marketing ideas for events:
1. Create an event hashtag
A hashtag is a word or phrase that’s used to group related words. It can be used in the same way as an email subject line, but it will likely get much more attention than an email subject line because people are accustomed to using hashtags on social media and search engines.
To create a good hashtag for your event, consider these factors:
Is it unique? You don’t want your event’s hashtag to be stolen by another event. If someone else has already created a similar one, use yours as their inspiration instead of creating something new from scratch.
Is it easy to remember? If people have trouble remembering what you’re talking about when they see this term again later (ehem), then chances are good that they won’t come back for more information about whatever topic was being discussed at last year’s conference.
Is it short enough so people don’t have trouble typing out each letter? Short phrases tend not only make them easier for readers themselves but also helps keep participants focused on what matters most: how much fun everyone had during those three days together!
Hashtags are great because they make it easy for people who want more information about similar events in other cities or towns around the world (or even just at home) to find them easily!
That way anyone who wants more details about your upcoming party can simply type their topic into Twitter or Facebook and get an answer quickly without having any idea what questions might be asked next!
2. Get high-profile attendees to help promote the event
High-profile attendees are a great way to get your event promoted. If you have an influential speaker or celebrity, approach them and ask if they’d be willing to help promote the event on their social media channels.
You can also ask them if they could share their posts with their followers in addition to posting it themselves. This will give you more exposure for free—and one of the biggest benefits is that no one else has access to these influencers’ networks!
Once again though: make sure this person is comfortable with being publicly named as a promoter for your business/event! It’s important not just because it will look good but because people won’t trust anything from someone who can’t keep his word about something like this (which happens).
3. Run a social media contest or giveaway
If you want to get a lot of people involved on social media, running a contest or giveaway is one way to do it. People love free stuff, especially when there are chances for them to win prizes!
So if you’re having trouble getting people interested in your event, this is a great way to do so. You can run it over multiple platforms — Facebook, Instagram and Twitter all work well—and simply ask people to share the post with their friends in order to enter.
This will get more eyes on your event while also providing some good exposure for those who do win!
Key points while running a social media contest or giveaway:
Run a social media contest or giveaway with a prize that is relevant to your event.
Provide an incentive for people to enter the contest or giveaway.
Use a third party service to manage the contest or giveaway.[[Image: Contest Terms and Conditions]]
Make sure you have the right to use any images, videos and content from participants.
4. Use Facebook Live to give a sneak peek of your event
If you’re hosting an event, it’s important to make sure that everyone who comes is able to get the most out of it. One great way to do this is by using Facebook Live!
If your event is going to be held at a venue that has been specifically designed for events, then there should be something special about it. This could include things like beautiful decor or even live music performances by some local artists—so make sure that you’re sharing all these details on social media!
You can also use Facebook Live as an opportunity to show off what kind of food will be offered at your event; if attendees aren’t familiar with the menu yet (and hopefully they won’t), having some background information on what’s available will help them decide whether or not they want to come over again next time around.”
5. Film Instagram Stories and share them on IGTV
Instagram Stories are a great way to share behind-the-scenes footage, highlights and exclusive content. You can also use them to show off your guests and speakers at an event.
You could film interviews with speakers or attendees on the day, then share these with your followers in IGTV stories. This will help you engage with people who aren’t directly involved with the event but want more information about it anyway!
You could also use IGTV stories to show off your event space, giving people a sneak peek at what it will look like. This is an especially good idea if you’re hosting a conference or meeting and want attendees to feel like they’re already part of the action before they even arrive.
6. Post quick teasers on Snapchat
Snapchat is a great platform for event marketing. Teasers are perfect for getting people to attend events, and they can also be used to promote sponsors and other events in your series.
If you have an event hashtag that’s relevant to your industry, posting a teaser with that hashtag will help people find it on social media and engage with it when they do so!
You can also film a trailer for your event, then use that as an opportunity to encourage people to buy tickets There are a couple of ways you can use teasers to promote your event.
You can post them before the event and again on the day of, or you can add them as an update during the event itself. The point is to keep people interested in what’s going on and give them a reason to attend!!
7. Curate user-generated content (UGC)
UGC is content that you don’t create yourself, but it’s still relevant to your business. It should be relevant to the audience you’re trying to reach, and it should be engaging enough for people to actually want to share it.
There are a couple of ways you can use UGC in your marketing strategy. You can collect images from fans at an event or on social media and use those photos as visuals for promoting future events or you can have fans submit their own content for your website or social media pages.
This will help you create an engaging experience for people who visit your site, as well as give them a way to feel like they’re a part of something bigger than themselves.
You can also look for testimonials from fans, which can be used on your website or in other marketing materials.
8. Include social sharing buttons on emails and registration pages
Social sharing buttons are a great way to get the word out about your event. They’re easy to add, and they help you drive traffic directly from your website or blog — and they can also be used on emails.
To add social sharing buttons on registration pages:
Go to Settings > Customize Page. You’ll see an option titled “Social Sharing Buttons” in the left sidebar under Advanced Configuration. Click on it to expand it, then click Add Social Sharing Button (or select New).
In the “Label” section of this screen, enter a name for your new button so that it’s easier for people who aren’t familiar with Facebook and Twitter accounts when they visit this page (e.g., “Event Tickets”).
9. Use Facebook, Twitter, and LinkedIn ads
Facebook, Twitter and LinkedIn have powerful advertising tools that can help you reach the right people with the right message. You can use these tools to promote your event across social networks or target people based on their interests and location.
Facebook ads: These are the best way to reach people who’re already interested in your event.
Twitter ads: If you want more engagement with your followers, then Twitter is a great option for reaching them.
LinkedIn Ads: If you want more engagement with the right people, this is another great option.
Facebook and Twitter ads are especially useful for promoting events. You can create a campaign or ad set that targets people who live near your event, or you can promote it with a link post on Facebook and Twitter.
LinkedIn also has powerful targeting options that allow you to reach specific audiences based on their job title, company size, industry and more.
Here are some tips for using Facebook, Twitter and LinkedIn ads:
Use a clear call to action in your ad copy (e.g., “Buy Tickets” or “Register Now”).
Use images that feature people having fun at events similar to yours (or show attendees enjoying themselves).
Use relevant hashtags and tags to reach out to more audiences.
10. Show off sponsors’ social channels.
Sponsors are a valuable part of your event, so be sure to highlight their social channels on your website or at the event itself. If possible, create a link that drives people directly to each sponsor’s page (e.g., “Click here to visit our sponsors’ pages”).
If you’re going to have sponsors at your event, they need to be on social. Make sure that every time someone is checking out the event website or putting in their email address for information about the next big thing in marketing, they see a sponsor.
If it’s not clear who is sponsoring the event, or if there are multiple sponsors, mention all of those companies in one place — like on your website or in some other public location where people will see them before signing up for their own tickets!
11. Pinterest boards for events.
Event organizers tend to spend a lot of time creating an amazing visual experience for their attendees. Pinterest is the perfect place to share these photos and ideas with the world. Take advantage of this by creating a board dedicated to your event, and pinning everything from the venue itself to food options and speakers’ talks.
Remember these things while creating a Pinterest board for your event:
Use the event hashtag in the title of your board. This will help you find it easily and make it easy for other people to follow along with what’s happening at your event, too!
Add images and links to your website, registration page, etc., so people can easily get more information about what they’re looking at when they visit this specific place or thing that relates directly back towards their goals (e.g., “I’m here!”).
Share this link on social media platforms such as Facebook and Twitter so that people can share it with others who might be interested in attending!
Also, consider sharing via email newsletters such as MailChimp or Constant Contact so that anyone who hasn’t heard about it yet knows about future events coming up soon enough before having missed out because someone else shared first…
12. Host a Reddit AMA (Ask Me Anything).
A Reddit AMA (Ask Me Anything) is a great way to connect with your audience and learn more about them. It’s essentially an interview, where you answer questions from readers in real time.
You can host one yourself or have another user do it for you. If you’re interested in hosting an AMA, here are some steps to follow:
Create an account on Reddit
Sign up for an account on Shapr — the platform we use at [insert link] — and set up your profile there as well as any other social media accounts that might be needed for the event
Ask people who want to participate if they can share their email address with us so we can contact them later when everything has been planned out and set up
13. Live tweet from an event or conference.
If you’re attending an event or conference, why not use your Twitter account to share some of the fun? Use a hashtag that organizers have provided and encourage attendees to use it throughout their experience at the event. For example: #ESR18
This will help ensure that all participants in attendance tweet about what they’re seeing, hear, or experiencing during their time there.
You can also ask people who are attending if they would like to share photos on social media using that same hashtag — this gives them an easy way of getting involved without having to come up with individual tweets themselves.
The key here is that once people know how easy it is for them (and anyone else) speak directly into this particular channel of communication while they’re actually at an event or conference—they’ll start using it much more often!
14. Run a poll or survey to get feedback from your audience.
Polls and surveys are a great way to get feedback from your audience. They can help you find out what they want, how they feel about the event, and whether or not they will attend.
You can use polls and surveys to:
Get ideas for future events (e.g., “What do we need to improve next time?”)
Find out how much interest there is in an upcoming event (e.g., “How many people would like me to host another workshop like this one?”)
Find out what your audience thinks of the event (e.g., “How did this workshop go?”) You can include a poll or survey on your event website, send it via email prior to the event, or even just hand it out in person at the event itself.
Social media has changed the way we communicate with one another and form relationships, whether personally or professionally. Events have a huge opportunity to reach an even larger audience, connect with their current customers, and win over potential new ones.
Social media is a great way to connect and engage with your audience, especially if you’re an event organizer. Social media marketing is all about understanding how people want to be heard and what they want from your brand. It’s also important that you keep up with trends so that your content can reach the right audience without fail!
Use hashtags, encourage user-generated content, track conversations and how they are evolving, and create easy-to-share graphics to get the word out about your event — and increase interest in attending. Good luck!
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