8 Essential Steps for the Perfect Product Launch
your new product can be an exciting time, but it can also feel overwhelming, especially if you don’t know where to start. This guide to the perfect product launch will help you plan out and then execute your own launch, making sure that you get the best results possible from your new product or service.
Remember to take these steps one at a time and with care, because this is one of the most important things you’ll do in your business!
1. Know your market and audience
When launching a new product, it is essential to know who your target market is and what they need—and don’t just assume that you know.
If you are selling a new type of dog food, for example, your target audience will be pet owners who have dogs. If you’re selling an app that helps people find their lost phones, the ideal customer might be someone who has recently misplaced their phone and is desperate to get it back.
You should also consider questions like:
- What problems does your product or service solve?
- How is it different than what’s out there?
- Who are the primary competitors, and how do they compare to you?
Once you have a good understanding of your target market, you need to determine what they want and need. Are they looking for new products or services? Or are they looking for ways to save money or time? Once you know these things, it’s easier to identify what features a product or service should have and how to pitch it to your target market.
2. Set launch goals that are SMART (Specific, Measurable, Achievable, Relevant, Time-Bound)
SMART goals are Specific, Measurable, Achievable, Relevant, and Time-bound. It’s important to think about these goals before you create your product so that when you come up with ideas for your product launch, you can make sure they fit within the SMART framework.
Let’s take a look at each of these properties in detail:
- SPECIFIC – What is it that we want to accomplish?
- MEASURABLE – How will this goal be measured? When will success be determined?
- ACHIEVABLE – What is our best-case scenario? What would we consider a success if everything goes according to plan (and nothing goes wrong)?
- RELEVANT/RELEVANT TO THE MARKET/MARKETING MISSION – This goal should also be relevant or related to what matters most when trying to understand how well a company fits into its market niche or mission statement as well as where it stands on its competition with other companies in similar industries (i .e. it should be specific to the product being launched).
- TIME-BOUND – How long will it take us to accomplish this goal? The sooner we can satisfactorily achieve our stated objectives, the better. The best SMART goals focus on what the company needs to accomplish and look for ways that it can attain achievable results. It’s important to set realistic, measurable goals in terms of time frame (i .e. such as launch within 6 weeks, 1 year from today) rather than setting an “impossible” goal that you’ll never achieve or getting caught up with your competitors too early before realizing it will take more time
3. Your product needs to solve a problem
One of the most important things to remember when preparing for a product launch is that you need to know your audience. What are their problems? What are the solutions they’re looking for, and how can you provide a better solution than what’s already out there? Do your research and understand who your target audience is and why they would want to buy from you.
It’s also important that you stay true to who you are when creating new products. If it doesn’t fit with the brand identity or vision, then it probably shouldn’t be released as part of that brand.
One way we’ve seen this happen is with companies that release products based on what they think people want instead of what they actually want (and will pay money for).
For example, when Apple launched their first iPhone back in 2007—the first touchscreen phone ever made—it was met with mixed reactions from consumers because many did not know if having one would be worth the cost (considering phones at this time were much less advanced).
However since Apple has always been known for being known for its sleek design aesthetic along with simple software features such as caller ID name display over text messages; this helped give users confidence enough that paying upwards $500+ USD wasn’t completely crazy after all!
4. Create your prelaunch content strategy
You’ve got to get people talking about your product before it’s even released. This is where a content strategy comes in. A content strategy is a plan that outlines all of the different types of content you’ll use to build interest and credibility with your target audience before launch day, as well as after it.
It’s important to think through what type of content will be most effective for each stage of your launch: pre-launch, during launch week (when the product starts selling), and post-launch week (when all the excitement has died down).
For example, if you’re launching an app, you might want to create explainer videos on YouTube or blog posts explaining how it works; but after launch week has passed and people are more familiar with how your product works, they may be more interested in downloadable guides or podcasts on how they can use the app in their own lives.
An essential part of any good content strategy is understanding who exactly your audience is so that you know what kind of information they want from you specifically—and so that when they do start buying your product there aren’t any surprises!
5. Social media is key to getting the word out
Social media is a powerful tool to get your product out. It’s an excellent way to reach a wider audience and it can help build connections with your audience. You can use social media to build credibility, which will give you an edge when it comes time for your launch.
Social media also helps you establish yourself as an expert in the field, which helps build trust with potential customers who may not know what else they need from you yet but are interested in learning more about what makes you stand out from other companies in the same space.
The first step is creating a social media presence for both yourself as well as for your company/brand/product line.
Here are some great ways of using social media:
- Build Connections – Social media allows people to connect with each other on a deeper level than traditional methods do because users have more freedom when it comes down personalizing their experience.
- Build Credibility – Having an active presence on these platforms shows potential customers that this person or company knows their stuff (which gives them confidence) because they’re willing to put themselves out there online every day.
6. Build hype with an email campaign
Once you’ve got your product and its launch plan in place, it’s time to get the word out.
Send emails to your list and send them frequently! Also send email blasts to influencers, press, social media channels and your website or app users.
You can use templates for all of these emails so they’re professional looking and consistent across each channel. Make sure that every email has a strong call-to-action (CTA). The CTA should tell people what action they should take next after reading the email.
You may want them to click on a link in order to download content like an ebook or whitepaper; yo can also ask them to sign up for your email list or visit a specific page on your website. Make sure you track the number of email opens, clicks and leads generated from your emails to measure their effectiveness. This will help you tweak your marketing tactics as needed.
Must read = B2C Marketing: What It Is and Why It Matters
7. Set up a landing page
Landing pages are where you’ll direct people who click on your ads and social media posts, so it’s critical that you have one.
They’re also an easy way to collect email addresses from interested parties who might be ready to buy, or at least request more information.
You can create a landing page using templates like LeadPages (https://www.leadpages.net/) or Unbounce (https://unbounceapp.com/), which are both fairly inexpensive web apps that allow you to quickly build high-performing landing pages without having any coding expertise (or even Photoshop).
You can also use Google Drive if you want something more freeform, but make sure your copy is compelling enough that it will entice people into filling out their information!
8. Your launch day needs to be perfect
Launch day should be a celebration.
You should celebrate the launch with your team and anyone else who has been instrumental in the development of your product. You can do this by going out to dinner or even hosting an open house event at your office where there’s food, drinks, and lots of positive energy. Make sure to take photos from this day that you can use later as marketing material for future launches (or just for fun).
Launch day should be a time when you are doing interviews and press releases about the launch of your new product or service. If you haven’t already secured media coverage months in advance of your launch date, now is not the time to start scrambling around trying to secure coverage for the big day!
Having a successful product launch is doable if you plan correctly.
You should be excited about your product. You’ve put in a ton of hard work to make it happen, and you deserve to celebrate when it’s time to launch.
However, if you want to maximize your chances for success, keep the following tips in mind:
Have a clear goal for your launch. Your goal should be specific and measurable. For example, if you’re launching a new iOS app that helps people create digital scrapbooks on their phones, one goal might be “increase downloads by 50%.”
Or if you’re selling art prints online, another goal might be “double sales of my most popular artwork within two weeks.” It’s important that this is something quantifiable because otherwise it will be difficult or impossible to determine whether or not the launch was successful—and how much better off (or worse off) than before!
Frequently asked questions
1. How do you choose a good product name for your new product?
Choosing a good product name for your new product can be difficult, but it’s important to keep several things in mind. First and foremost, you need to think about the target audience that you are targeting. What do they care about? What do they want or need? Once you have an idea of this, it is easier to come up with a catchy and memorable name that will appeal to them.
Another crucial factor is brandability. Does the name fit with your business ethos or style? Is it easily marketable? Finally, make sure that the name isn’t already being used by another company or trademarked. Checking these elements before settling on a final title can help avoid any legal issues down the road.
2. How do you build an audience for your next product launch?
When you’re ready to launch your next product, the first step is to build an audience. This can be done through content marketing, social media engagement, and/or street teams. Content marketing involves creating valuable and informative articles that are relevant to your target audience. You can then use these articles as a vehicle for promoting your product or service online.
Social media platforms like Facebook, Twitter, Instagram, and LinkedIn allow you to connect with potential customers directly. Through this interaction, you can promote your products and get feedback from consumers about how they think the new product might work (or not work).
Street teams are an excellent way to reach out directly to potential customers who may be interested in what you have going on.
These teams typically consist of people who have a lot of passion about the topic being promoted (e.g., health foods), so they will take extra time talking with strangers about it in order spread the word! Finally,, make sure that all of your channels – content creation ,social media management ,and street team outreach – are coordinated together so that everything flows smoothly from start to finish..
3. How can I raise awareness about my new product with just one tweet?
Tweeting about your product is a great way to get the word out there. Not only will it help you to generate more interest in your product, but it can also help to build relationships with potential customers. When creating your tweet, be sure to include a link to where people can buy or learn more about your product.
Additionally, make sure that the language and imagery used in your tweet are effective and appealing so that as many people as possible will click through.
Lastly, remember not to overpromote or spam social media platforms with irrelevant tweets – instead focus on promoting one specific content piece per week (or day) that features information related to your product topic. By doing this, you’ll create an engaging experience for consumers and increase their likelihood of buying something from you!
With any luck, you now have a much better understanding of what it takes to launch a product. By following these steps and putting in the required work, your launch day will be perfect. You’ll know exactly what you want to accomplish and how you are going to achieve it.
Remember that the most important thing is knowing your market, letting them know about your product, building anticipation through email marketing campaigns leading up to launch day, and having an eye-popping landing page ready for them when they get there! Keep all this in mind when planning your next big idea’s debut into the world of online sales!
Do you have more tips to share? let us know in the comments down below below!