marketing funnel vs sales funnel : differences and examples [2022]

marketing funnel vs sales funnel

The marketing funnel and the sales funnel are two different types of marketing and sales tools that can be used to help grow your business.

While they’re both important to success in business, they do have some differences that make them work differently for different types of businesses.

This article will explain what these two terms mean and how they differ from one another so that you can choose which tool would be best for your company’s needs.

What is a sales funnel?

A sales funnel is a process that helps you consistently generate leads and close deals. It’s a series of stages that show prospects how they can get started with your product or service, and eventually move them through to becoming customers.

The sales funnel template below shows an example of what this type of process would look like:

You can use a funnel to automate your sales process, so that leads are automatically routed through the appropriate steps. This makes it easier for you to manage your business and make more sales.

You can create a sales funnel in Google Sheets by following these steps:

1. In the sheet, click “File” and then select “Make a copy.”

2. Rename the sheet and save it to your Google Drive account.

3. Click “Funnels,” then click “New funnel.”

4. To add stages to your sales funnel, enter names (such as “awareness” or “interest”) in the first column of cells at the top of your document

What is a marketing funnel?

A marketing funnel is a process of moving potential customers from awareness to purchase. The steps in a marketing funnel may vary, but they typically include:

  • Awareness – This can be achieved through any type of media, including websites, ads and social media platforms like Facebook or Instagram.

    For example, when you see an ad for your favorite brand on TV it’s likely that you’ll think about buying that product at some point in the future (awareness).

  • Consideration – Once someone becomes aware of your product or service through one channel they may need more information before making their decision to purchase (consideration).

    For example: if someone sees an article about how great it is to use XYZ brand shampoo then they might want more details about how well their hair will look after using this product; this could lead them down another path towards purchasing something similar but different from what was originally advertised as well as other products within the same category like conditioners etcetera…

Differences between marketing funnel vs sales funnel

As you can see, there are many similarities between marketing funnel vs sales funnel. They both have the same purpose: to get people interested in your product or service. However, they also differ in some ways.

The biggest difference between them is that marketing funnels are meant for attracting new customers while sales funnels are used by companies to sell their products and services. The main difference between these two types of tools lies in how they work and what kind of results they produce.

If you want to use a proper marketing funnel but don’t know where from start off with it then this article will provide you with some basic information about creating one for yourself or any business owner who wants more leads than ever before!

Sales Funnel Examples

The main purpose of sales funnels is to increase your sales by converting potential customers into paying ones. By using a proper sales funnel, you can easily turn visitors into leads and then into customers.

For example, let’s say you’re selling a new mobile app. You’ve built a website and have a solid list of email addresses for potential customers. Now it’s time to get them on board with your product by sending them an invitation to download the app from the App Store or Google Play store.

You can use this process as an example of how a sales funnel works:

  • Create an email template that includes information about your product and clarifies why they should download it (e.g., “We don’t want people using our apps without knowing how they work, so we created this guide!]

  • Send the email to your list of potential customers.

  • Track how many people open your email and click on the link. If it’s less than 50%, try sending a different email or making changes to your template.

  • Once you have a high-converting email template, start sending it out. You can either segment your email list by people who have downloaded your app and those who haven’t yet or send the same email to everyone in your database.

    If you’re only sending an email once, make sure that it has enough information that someone can use right away — don’t try to sell them on anything new! Track how many people click on the link in your email and open up the app store to download it.

Marketing Funnel Examples

The marketing funnel is a great way to visualize how you can get more people to download your app.

The first step is getting people on your email list, which can be done by running an ad campaign or doing something else that would naturally attract people who are interested in what you’re offering. Then, after they’ve downloaded and opened up the app store to install it

You can create your own marketing funnel, or use one of the many examples below.

  • The awareness stage is where you bring your target audience to know about your product or service. This includes advertising and social media campaigns that target people who are already interested in what you’re offering.

  • Next comes the interest stage, where prospects are shown relevant information via email, webinar invitations and other digital channels (like landing pages). If they respond positively, then they move on to the evaluation phase where they make an informed decision about whether or not they want to purchase from you before moving into committing stage where they actually buy something from you—or at least consider doing so!

    Finally, there’s a commitment offer which might include discounts if someone buys something while using coupons codes provided by companies like [link removed].

marketing funnel vs sales funnel (what are the benefits)

When it comes to marketing and sales, there are a lot of similarities. Both involve attracting potential customers, converting them into paying clients, and then growing your business. But what’s the difference between the two?

The most obvious difference is in their purpose: The marketing funnel aims to convert as many people as possible into paying clients over time (usually within six months).

The sales funnel focuses on generating revenue from existing customers through recurring purchases like subscriptions or recurring billing—or even just one-time purchases such as an app download or a subscription to an ecommerce site.

But beyond these basic differences between these two types of funnels are some important nuances that can help you decide which type is best for your business:

  • Marketing funnels tend to be more general than sales funnels — but not always!

    In fact, some marketers use both strategies at once because they’re looking for different things from each method; for example if someone signs up for your email newsletter via social media then looks at other options later down the line then maybe this would show interest in buying something new after all!

  • The other thing to consider is that marketing funnels can be quite long-term: It could take weeks or even months for someone to move through a series of steps before they become customers.

    This means that marketers are typically looking for ways to convert visitors into leads, leads into prospects and prospects into customers over time.

    Sales funnels typically have a shorter lifespan—they’re designed to bring in revenue quickly from existing clients who are already interested in what you’re selling, not necessarily from new people who haven’t heard about your brand yet.

Marketing Funnel vs sales funnel which is better?

There’s no right or wrong answer here, but it really depends on the type of business you have. In general, marketing funnels are used by B2B companies while sales funnels are used by B2C companies.

The reason is that B2B prospects have higher expectations and require more information than those buying a product from Amazon, for example.

They want to know how the product will help them, how it will solve their problem and what kind of ROI they can expect. This is why marketing funnels are more popular in B2B businesses.

The same goes for B2C businesses. Customers want to know more about the product and how it will benefit them before making a purchase.

They expect to see pricing, reviews from other customers and additional information like shipping costs.


If you’ve been following along with me, you’re probably wondering what the difference is between a marketing funnel vs sales funnel. I hope this article has helped you understand!

The key takeaway? Marketing and sales are both part of the same funnel, but they do things differently. When it comes to your products or services, one type of funnel might work better for your business — and that depends on what you need from customers.

If you want more information about how these two types of funnels affect each other, check out our next blog post: “The Marketing Funnel vs. The Sales Funnel (and Which Is Better?)”

By the way, Is this article helpful? Let us know in the comments down below!

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