Marketing Funnel Stages - A Complete Guide for Newbies​

marketing funnel stages

The confusion of marketing funnel stages leaves newbies feeling left out.

Regardless of your niche, it’s important to know what marketing funnel stages are and how they’re integral to your overall business strategy.

A marketing funnel stages guide can help you get started on the right track, which will pay off in the long run! Here’s an overview of what you need to know about the different stages of your marketing funnel, along with some examples and explanations of how to put them into practice effectively in your business today!

what is a marketing funnel

You may have heard the term ‘marketing funnel’ before, but what is it actually?

Marketing funnels are critical to online marketing. They are a process to capture leads, and then market those leads into paying customers. This is done through a series of steps in an automated fashion. The basic components of marketing funnels are: 

  • Getting email addresses of prospective customers.
  • converting them into leads; contacting potential customers.
  • and finally, moving them into paying customers (usually through a free trial or discount). 

To do all of these, you must plan and organize your marketing funnel stages correctly.

why your business needs a funnel

If you own a business, then you know how hard it is to get new customers. Sure, your loyal customers are great and will keep coming back—but what about bringing in new ones?

 Your marketing funnel stages can make all of these tasks much easier. Your sales funnel is a tool that helps you manage your customer relationships, lead generation and direct selling efforts. 

*Marketing funnel stages help you convert leads into paying customers and create lifelong brand evangelists. 

*It also includes tools to help you capture customers’ information so that you can stay in touch after they buy something from you or become one of your social media followers.

what are Marketing Funnel Stages 

You may be wondering how your customers are moving through the purchasing process. In order to understand this better, you need to be familiar with the marketing funnel stages and how they work.

The ideal customer journey is to have a customer progress through the sales funnel over time. At each stage, they will be better informed and better educated about your business and how your products or services can help them.

The marketing funnel stages are:

Awareness : The customer becomes aware of the brand or product

Interest : The customer shows interest in the brand or product

Desire : The customer desires to purchase the brand or product

Action : The customer makes a purchase

Purchase : The customer returns and makes further purchases

Loyalty : The customer talks about the brand or product and recommends it to others.

Let’s take a deeper look at each of these funnel stages:

Stage 1) Awareness

The first step in the marketing funnel is to create awareness. Your goal during this stage is to introduce your brand to as many people as possible. If you can get them interested in what you offer, they will move on to the next stage and visit your website.

The awareness stage is also called “top of the funnel” (ToFu) because it is the widest part of the funnel, and it allows us to reach a large number of users.

How to reach ToFu:

Paid advertising – You can use paid ads on Google, Facebook or LinkedIn to reach your target audience. You should use remarketing advertising so that you only pay for people who have already visited your website or interacted with your brand in some way.

Content marketing – Create content that targets people at the top of your sales funnel. This could be blog posts, ebooks, infographics or webinars.

Social media – Use social media consistently to share unique content and engage with potential customers. Pay attention to which types of posts perform best so that you can create more content like that moving forward.

Email marketing – Grow an email list by creating an opt-in offer on your website and promoting it via social media channels. Then send regular emails that provide value.

 Affiliate marketing – Promote affiliate offers that are related to your industry. This will help you build trust with your audience, and they’ll be more likely to buy from you down the line. The good news is that these links will also track back to your site, so even if they don’t buy right away, they’ll still get exposed to your brand.

 Social media ads – Use Facebook, Instagram or LinkedIn to run targeted ads. These platforms are great because they will segment your target audience based on location, interests and behaviors. Your ads will reach people who are more likely to convert than if you were just posting organically.

 Search engine optimization (SEO) – Make sure that your website is optimized to appear on Google, Bing and other search engines. This means having a strong on-page SEO strategy, using relevant keywords in your content and building backlinks from reputable sites.

 The good news is that it’s not all about who has more money. The truth is that you can do marketing funnel stages on a budget because these are long-term strategies. You just need to be patient, and keep at it, day after day. Patience will get you results!

Stage 2) Interest

you are looking to generate more leads, but don’t know how to go about it!

The Interest stage is where you develop a relationship with your prospects, turning them into leads.

Interest is the moment when someone becomes aware of your product and begins to understand the value that it provides. They’re looking for a solution to their problem, but they haven’t made any purchasing decisions yet.

During this stage, you should use marketing tactics such as content marketing blog posts, educational resources, and email newsletters to build awareness around your product and brand. This will help you to create more inbound leads for your sales team.

Stage 3) Desire

The buyer is always looking for a way to do something better. They might be searching for an alternative product or service, a process improvement or a technological breakthrough. It’s your job to show them how what you offer can meet their need by providing additional value and benefits.

The desire phase is where marketing leads to sales. The desired product has been identified and now it’s time to take action.

Conversion is a key part of this phase. All that’s left is to convince prospects to make a purchase. Marketing attempts to reach out to these prospects and convince them that they need what you’re selling right now. The goal is to get as many people as possible through your sales funnel and into your customer base.

things that needs to be remembered while desire stage, those are :   

  • how consumers decide what they want
  • the role of branding in creating desire
  • reaching customers where they are online
  • getting them excited about what you sell and
  • how to get people through your sales funnel and into your customer base.

remember that The desire stage is where buyers are open to persuasion and new information, but it’s also when they are prone to being distracted by lower price offers and other shiny objects that may catch their eye. 

You need a clear reason why your product or service is superior, along with ways you can set yourself apart from your competition so customers know how you’re different. 

Stage 4) Action

This is a very important stage, since it marks your users’ first interaction with your product or service. It’s crucial that you convert them into paying customers; if you don’t, they’re unlikely to engage further with your business in any meaningful way. 

Step 1 is all about getting their attention and educating them on what it is that you offer and how you can help them improve their lives (or work) through your offering.

 Step 2 guide them to your sales page where they can invest in your product or service. There, you’ll make a much clearer case for why they should choose you over your competitors and overcome any objections or doubts they might have about investing.

 Step 3 is all about getting them to invest. You do that by offering a compelling value proposition and a smooth checkout process where they have no doubts about what’s expected of them, what they’re going to get in return and how quickly their investment will be recouped.

 Step 4 get them to start using your product or service. If you’ve done a good job of setting expectations during step 3, chances are users will already have a good idea of what they’ll get out of your offering. However, it’s still important that you guide them through a proper onboarding process and that you give them all of the tools they need to succeed with your offering.

 Step 5 is all about getting them to become a paying customer. This means you’ll have to make sure that your users are equipped with all of the information they need to understand what’s in it for them, how your product or service will meet their needs and why they should choose you over your competitors.

 Step 6 is all about getting them to renew their contract. As you’ll have a month-to-month agreement, you’ll need to re-educate users on what it is that they can get out of your offering and why it’s in their best interest to continue using your product or service.

Stage 5) Purchase

Deciding on a purchase is where customers ultimately decide whether to buy your product or service. As such, it’s important to make a convincing case about what your company does and why people should spend their hard-earned cash.

It’s also important to highlight what makes you unique and different from other companies offering similar products or services.

 Once you’ve started engaging with customers, you need to nurture those relationships into sales. To do that, you’ll need a plan for keeping customers engaged both before and after their purchase, as well as strategies for driving repeat purchases and new business from those who’ve already made a purchase.

A good customer retention strategy will also encourage positive word-of-mouth from satisfied customers who know how to easily connect with friends on social media.

Stage 6) Loyalty

Loyalty is when a customer buys again from your brand. The highest form of loyalty would be repeat purchases, but even one purchase demonstrates some level of loyalty.

In order to create loyal customers, businesses must provide high-quality products and service on every interaction with a customer and develop an ongoing relationship with them by involving them in community events or allowing comments on social media channels. 

 The most loyal customers aren’t always those who are highest in value to a company. Low-value customers can be very loyal and profitable as long as they stay in your customer base.

frequently asked question

1) How important is a sales funnel? 

A sales funnel is an essential tool for any business, and especially for startups.

It is a visual representation of how customers move through the buying process, and it can help you to target your marketing efforts more effectively. In a nutshell, a sales funnel begins with a lead magnet (something you offer your customers for free to get them interested).

This can be anything from an ebook to a free consultation. Once your customer is interested, you can start to sell them on your product or service. The main goal of a sales funnel is to convert as many leads into paying customers as possible, and it is important to keep your funnel constantly updated so that you can measure your success.

A sales funnel is not always necessary, but it can be an invaluable tool for increasing your business’ chances of survival and success.

2) Why Your Sales Funnel Isn’t Working?

Your sales funnel isn’t working because the biggest problem is that you’re not selling to your ideal customer. You need to determine who your ideal customer is and then create a sales process that targets them. Once you have a sales process in place, you need to create a sales collateral that targets your ideal customer.

This includes everything from your website, email marketing, and social media campaigns to your salesperson’s training and selling skills.

If you want your sales funnel to work, you need to focus on selling to your ideal customer. By doing this, you’ll be able to increase your conversion rate and achieve your business goals.

3 ) Is there any way to speed up this process?

Unfortunately, there is not a specific way to speed up this process. However, by following the steps outlined in our guide, you should be able to get started on your content marketing strategy within a few weeks.

By engaging with your target audience, creating valuable content, and promoting it through social media and other online platforms, you should be able to create a following that will appreciate your work. Be sure to keep up the momentum by regularly publishing new content and engaging with your audience on a personal level.


Marketing Funnel is still valid as a business stage. It’s also important to understand that a company must pass through each of these stages before they can be considered successful in their marketing endeavors.

The Marketing Funnel describes the “Life Cycle” of a customer. The best part of this entire stage is that it allows you the opportunity to extract the most profit from each customer through “Lead Referrals” (introduction to additional services). Although your marketing budget may seem limitless and unlimited, we all know that this is simply not true… so make sure you are putting yourself in a position to succeed over the long run.

by the way, if this article helpful for you? let me know in the commenets down below!

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