Lower funnel marketing : a comprehensive guide [2022]

Lower funnel marketing

You’ve probably heard of the term “lower funnel marketing strategy.” It’s a way to get people to buy your product using less-expensive marketing channels first, before investing in more expensive ones.

But what does that even mean? In this post, we’ll go over everything you need to know about creating a lower funnel marketing strategy so it can work its magic on your business!

What is lower funnel marketing?

A lower funnel marketing strategy is a holistic approach to marketing that uses the smallest amount of resources. The goal is to create an audience, then build value through content and experiences for that audience.

A lower funnel refers to the smallest part of your overall customer journey, meaning it’s where people are first introduced into your business or brand. It can be anything from landing pages on websites, mobile applications or even social media posts (like Facebook ads).

why is lower funnel marketing important?

Lower funnel marketing is important because it helps you capture more leads.

It helps you build a relationship with your customers and get more information about them.

Lower funnel marketing allows you to sell more to existing customers, which means that the amount of money that they spend with your company will go up in the long run.

The last reason that funnel marketing is important is because it keeps your customers coming back for more. It helps you build a relationship with them, which means that they will buy from you again in the future.

You don’t want to lose existing customers because of poor customer service, so making sure that they are happy with the products and services that they get from you is important.

Best lower funnel marketing strategies that profit your business.

Lower funnel marketing is a type of marketing that is used to help you convert customers who are already interested in your product or service.

It’s important to do this because it allows you to get more people interested in what you have to offer, which can lead to higher profits for your business.

Here are 9 best lower funnel marketing strategies:

1. Reach the right audience.

Before you can begin targeting your audience, it’s important to first know who you’re trying to reach. A successful marketing campaign will only be as good as its target market. If you don’t know who that is and where they hang out online, then how are you supposed to make sure that they see your message?

It’s also crucial that your target audience has at least some level of interest in what you have on offer. If all the people who would be interested in what you have are too busy working full-time jobs and raising families, then there isn’t much point in trying!

So how do we find out who these people are? Well first off, by knowing ourselves better than anyone else could ever understand us…

2. Create urgency for your product.

This is the most important step in creating a lower funnel marketing strategy, and it’s also one of the most overlooked. If you can drive people to feel like they need your product right now, then they’ll be more likely to buy it when they see it on offer.

You can do this by making things scarce or offering limited-time offers that encourage urgency (think: free shipping).

Or if you’re looking at something bigger than just a tangible item, there are lots of ways to use scarcity and urgency within an online store or even externally via social media platforms like Facebook and Instagram, where users will stop scrolling through their feeds if something catches their eye enough times before getting bored without being able to purchase anything else first!

3. Optimize your landing page for conversions.

When you’re selling a product, it’s important to optimize your landing page so that it converts visitors into buyers.

This means that you want to make sure they have all of the information they need at their fingertips before making an actual purchase. If someone is on a mobile device and can’t see certain parts of your site well enough to convert, then you’ll lose conversions as a result (which can lead to lower sales).

There are some key points while making an effective landing page :

  • Make sure your landing page is consistent with your website and has the same look and feel, but also make it easy for people to navigate.

  • Mobile-friendly: Your visitors should be able to easily access all of the information on your site without having to switch devices or apps (this can include text size, color palette and layout).

  • Easy-to-navigate: Make sure you have an easy-to-navigate navigation menu that leads from each section of content in order so that users don’t get lost while they scroll down through pages and sections on their way back up again after reading something new!

4. Create a strong CTA.

A strong CTA is the first step in turning your visitor into a customer. It should be clear and easy for them to understand, and it should always be positive.

The more relevant the CTA is, the more likely you are to convert that potential lead into a paying customer!

For example: If you’re selling lawn care services, then offering free estimates might not be very relevant for your audience because they don’t need help with their lawn care right now (they just bought new furniture).

But if you’re an exterminator company offering pest control services as well as general maintenance work on homes and businesses around town — then offering free estimates could be an attractive offer since most people wouldn’t mind getting an estimate before hiring someone else who specializes in these types of services (and sometimes even offers better rates).

Must Read = what is upper funnel marketing : A comprehensive guide [2022] 

5. Use social proof to create trust in your brand

Social proof is a persuasive marketing technique that shows the popularity of a product or service. It’s used to build trust in your brand and make people feel like they can trust what you’re selling.

Social proof works by showing how many other people have already bought something similar to yours, which makes it seem like an easy decision for them — and maybe even cheaper than buying from you!

Social proof can be found in a number of places, but the most common are positive reviews on your website and social media accounts. If you have a lot of positive testimonials and reviews, consider displaying them prominently on your homepage or product pages so that they’re easy to find.

6. Don’t forget to provide giveaways to your customers!

This is a great way to build trust with your audience, and it also generates more sales. I’ve seen many authors give away books as part of their launch strategy, or even just as a way to say thank you for buying their book.

You can use this same strategy by offering something like an ebook, audiobook, or even just another book from your series.

The more people you can reach with your book, the better! You should also try to get reviews from popular blogs like The Huffington Post and BuzzFeed. This will help you build a bigger audience and generate sales long after your launch is over.

7. Make it easy for people to convert.

Make sure your website is mobile-friendly and easy to navigate. You want people to be able to find what they’re looking for quickly and easily so that they don’t get frustrated or leave your site.

Keep things simple, concise, and clear – if a visitor has to read through several paragraphs of text just to understand what you’re saying, they’ll likely click away before reading very much at all!

Create an irresistible offer. An irresistible offer is something that’s so good, your customers can’t say no! Make sure your offer is something they really want or need and not just a ploy to get them on your list – this will make it easier for you to convert visitors into leads.

8. Provide a live chat feature

An online chat feature is one of the best ways to keep your visitors engaged. If they have any questions about your products or services, a live chat window will allow them to get their answers quickly and easily without having to leave the page.

This will help you convert more visitors into leads because they’ll feel like they’re getting immediate attention from an expert in their field.

The best part is that you don’t have to be on your website all day long to answer questions.

A live chat feature can be set up so that it only opens when someone wants help. You’ll still get the benefit of communicating with your customers, but they won’t feel like they’re constantly bugging you for answers.

9. Create a free trial or demo

If you have a product or service that requires some sort of commitment, provide your visitors with the opportunity to try it before they buy. This will make it easier for them to convert because they’ll feel more confident in their decision and know exactly what they’re getting into before making an investment.

If you don’t have a product or service that requires commitment, you can still take advantage of this feature by offering a free trial. This will give visitors the experience of using your product without making any commitments on their part.


There are many different ways to create a lower funnel marketing strategy. In this post we covered six of them. Lower funnel strategies can be more cost effective, but they do require more work from you and your team. If you want to save money, then consider creating an upper funnel strategy instead!

However, if you’re willing to put in the hard work, then lower funnel strategies can be very effective. You just need to make sure that you’re using them properly.

Do you have any questions about lower funnel strategies? Let me know in the comments.


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