What Is Long Form Content and Why do you need it? (2022)
If you’re a writer, editor or marketer and you haven’t heard about long-form content, then it’s time to get up to speed.
Long-form content has been around for decades — but with the rise of mobile devices and the continued growth of social media platforms like Facebook and Instagram that favor short, snappy posts over long-form articles, many people are wondering how they can make their content stand out in this new world order.
What is Long Form content?
Long form content is typically written content that is longer than 1,000 words. It’s different from short-form content in length (typically around 1,000 words), purpose and structure. Long form content is often used to explain or teach something but it can be used for many other purposes too such as:
- Providing a comprehensive overview of a topic
- Writing an in-depth review of a product or service
- Recounting an experience you had with something/someone/somewhere
Types of Long Form Content
The form of long-form content is a bit more rigid than its shorter counterpart. The general format is to present the reader with a problem and then, by the end of the piece, provide them with a solution. There are many different types of long-form content that you can write:
- Blog post
- Review (of an experience/product/etc.)
- Case study (of how a company solved a specific problem)
- Infographic (visual representation of information)
- Video tutorial
- Podcast interview with experts on your topic area or industry, who share advice and tips for success
- How-to guide that walks readers through step by step instructions on how to accomplish something
Must read = What Is B2B Sales and how to do it strategically
How long should long form content be?
There’s no hard and fast rule, but we recommend between 1,000 and 3,000 words. This is because anything less than this might not be enough to get the search engines to rank you in their top results.
On the other hand, if you go over 3,000 words it’s likely that people won’t read it all and will be turned off by the length of your post (which is bad for SEO).
So, the sweet spot is between 1,000 and 3,000 words. If you have a lot to say and can’t get it down to this length then consider breaking up your content into several blog posts or pages.
The Benefits of Long Form Content for SEO
Let’s start with the obvious: long form content gets better results in search. You’re more likely to rank, get shares, and build backlinks. It’s easier for readers to understand and more engaging for them to read. But here are some other benefits that you might not have considered:
- Longer articles don’t need as many links because they offer so much value themselves. This means you can focus more on quality over quantity when it comes to link building!
- Long form content has a lower bounce rate than shorter forms, which means your visitors are sticking around longer (and hopefully staying engaged).
- This is a big advantage over shorter posts. Long form content also tends to have a higher time on page than shorter forms, which means your visitors are spending more time reading and engaging with your content. This can help build trust with new readers who may be considering following you on social media or subscribing to your email list.
- Long form content has a higher engagement rate than shorter forms. This means that people are more likely to interact with your content, whether it’s by clicking on a link in the post or commenting on it (which also helps build trust). Long form content also tends to have a higher comment count than shorter posts, which means your visitors are interested enough in what you have to say that they want to discuss it with others.
- Longer posts tend to be more comprehensive than shorter ones. They can cover a topic in greater depth, which is useful if your target audience wants to learn more about the subject matter. Longer posts also tend to be more thorough, which means they’re less likely to leave out important details that could confuse or frustrate readers.
How to Create a Winning Long-Form Content Strategy
A long-form content strategy can be defined as a plan that utilizes high-quality, in-depth and informative content to help you achieve your business goals. In this post, we’ll take a look at how to create a winning long-form content strategy:
- Start with a problem
- Use keyword research tools to find long tail keywords
- Write out an outline for each article that outlines the structure of the piece and what information needs to be included
- Create a content calendar that outlines when each article needs to be published and how many articles per month/per year will be created for your business
- Use the right tools! Use an editorial calendar like CoSchedule or Google Calendar; use an SEO tool like Moz or Ahrefs so you can see where there is an opportunity for improvement in terms of keyword optimization; use Canva (or another tool) so that all images are consistent across the board — if they’re not then it could affect rankings negatively!
- Do not forget to include a call-to-action! The end of your article should be focused on what you want your reader to do after reading it; whether that is to sign up for an email list or download an ebook about your topic, be sure to include this in each piece of content.
- Don’t just publish content, promote it! You can try a variety of different tactics, but the best ones are often those that you can track and measure. For example, if you post on social media make sure to use hashtags so that people can find your content; if you email an article to someone make sure to ask them for a comment or feedback.
Key Components of a Long-Form Content Strategy
A long-form content strategy is a detailed approach to planning and creating content that will help you reach your business goals. It’s not just about publishing articles; it’s also about promoting them, measuring the results and iterating on what works best for your audience. Here are some of the key components of a long-form content strategy:
- Long-form content is a minimum of 2,000 words (but can be longer). This gives you enough space to tell an engaging story that will keep readers on their toes.
- Create compelling headlines that draw people in and make them more.
- Produce content that solves a problem for your audience or answers one of their questions. This will help them trust what you have to say and give them value in its own right.
- Use a keyword research tool like SEMrush or Ahrefs to find the best keywords for your audience. Then, write content that uses these terms naturally and effectively. This will help you rank higher in search engines and bring in more traffic.
- Include a variety of media formats, such as images, videos, infographics and podcasts. These can help break up text-heavy pages and keep readers engaged.
- Find more keywords that are relevant to your business and include them in the content you create. This will help you reach new audiences, who may not have been looking for your products or services otherwise.
- Find more long tail keywords that you can use in your content. These are keywords that have more than three words, such as “best electric shavers” and “how to choose an electric razor.” Long tail keywords tend to be easier for search engines to find, so they can help boost your rankings.
- Find synonyms and related terms for your topic and add them to your content. These words may be less popular than your main keywords, but they are still useful for attracting new readers. For example, if you’re writing about electric razors, try using terms like “electric shavers” and “power razor” as well.
- Get negative keywords to help improve your SEO. Negative keywords are words that you don’t want to show up in your content or ads. Use these to create a list of words that you don’t want to be associated with and use them as a filter when writing blog posts and creating ads.
Common errors to avoid, while writing a long form content
Content is not always the answer! especially when writing long form content. As with any form of writing, there are common errors that can be made. When writing long form content, these errors become even more important to avoid as they will have a direct impact on your readers’ ability to understand what you are saying.
Here are some tips for avoiding these common mistakes when writing your next long form blog post:
- Avoid using jargon. The best way to avoid this is to be clear and direct in your writing, so that readers understand what you’re saying. If a reader needs a dictionary, it’s not going to help them understand the context of your message.
- Avoid using too many acronyms or buzzwords (such as SMART). There are plenty of other ways to communicate with your audience than by having them learn an entirely new set of words just because they’re in an email newsletter!
- Don’t use too many numbers or abbreviations either; instead, focus on explaining things clearly enough for anyone reading the article (and not just those who know everything about SEO). This means using simple language like “the” rather than “the” which can sound pretentious if used wrong
- Don’t use too many links. Links are great for providing more information, but you don’t want to overwhelm your readers by adding too many links. It’s best to limit the number of links in any given email newsletter; otherwise, it may look like an advertisement rather than a helpful resource.
- Don’t Try to stuff too many keywords into your content. This will not only make your content difficult to read, but it will also get you penalized by search engines. Instead of focusing on search engines, focus on writing for people. Use your keywords naturally and organically within the text so that they don’t stand out as being forced or unnatural.
This will make your content more readable and easier to understand while still allowing you to include keywords that are relevant to your business.
- Don,t make your sentences too long. It can be tempting to try and make your content as long as possible in order to pack it full of information, but this is not a good idea. Long sentences make your writing difficult to read and can make people lose interest before they get through the whole thing.
Instead, try breaking up long sentences into shorter ones by using commas and punctuation. You should also use paragraphs so that each section has its own topic sentence.
- Not proofreading your work. It’s easy to overlook the importance of proofreading your content, but it is one of the most important things you can do. If you don’t proofread your writing and send it out before it is ready to go live, there is a good chance that you will miss some errors. This means that people who read your content might not be impressed with what they see and may not come back for more.
- Forgetting to give credit. Always remember to cite your sources properly so that other people will know where they can find more information on what you’re writing about. For more information, check out our guide on how to properly cite your sources. Also, read these tips on avoiding plagiarism!
There are many ways to write a long form content: There are many ways that an author can structure their long form content in order to make it most effective for readers.
- Not stating your opinion in your long form content. Remember that readers aren’t looking for an opinion, they are looking for knowledge. The best way to present useful information is to cite all of your sources with appropriate links so that other people can find more information on what you’re writing about.
You might also be interested in reading our guide on how to write a research paper! structure of long form content: Once you have written your long form content, there are different methods for structuring it depending on whether or not it is published online or in print.
Why do search engines love long form content?
First of all, long form content is more likely to be read. It’s longer, so that means you’re going to have more text and therefore more content for visitors to read. This means that Google will see it as relevant content and rank your site higher in search results.
Secondly, people love sharing long form content with their friends and colleagues on social media sites like Facebook and Twitter because it’s easy for them to share links through those sites’ built-in functions (see below). This also helps boost your ranking by increasing the number of times someone clicks on a link back to your website!
Finally, long form content is more likely to be linked to. This means that other websites are more likely to link back to your site (which helps with your rankings) if they have relevant content that fits in with yours.
Long form content is a different beast. It’s not for everyone and it can be hard to get right, but if you write with care and clarity, your readers will appreciate the effort. The key to writing long form content is to be very clear and concise, and to make sure that everything has a purpose. You don’t want your readers getting bored halfway through an article, so it’s important to keep them engaged and interested.
By the way, Do you have more tips to share about writing a well long form content? So let us know in the comments down below!