How to Do Local Keyword Research for Greater Visibility in 2022

local keyword

The success of your website hinges on more than just your organic search engine rankings. It also depends on the impact—that is, how many people are searching for the terms and phrases that you’re ranking for.

The key to maximizing the impact of your site’s online presence involves optimizing it for local keyword and phrases. Local search engine optimization (SEO) is especially important if you sell products and services in a particular region or neighborhood as opposed to everywhere, so if this sounds like you, read on!

What is local keyword research?

Local keyword research is the process of discovering the terms people are searching for in your local area. It’s important because it helps you understand what people are searching for in your local area and helps you find out what people are searching for in your local area.

Local keyword research helps you find out what people are searching for in your local area, which can help inform decisions about where to focus marketing efforts and identify opportunities for growth.

Keywords that include location information (like city names) are called “local keywords.” For example, when someone searches Yelp from Chicago looking for “Italian restaurants,” they’re using a local search query: “Italian restaurants near me” or “Restaurants near me.”

Why Local Keyword Research Is Important

There are several reasons why local keyword research is important for your business. Here are some:

  • Local keywords are different from global keywords. Global keywords, like “car insurance,” apply to a broad audience and don’t take into account the searcher’s location or interests.

Local keywords, however, narrow down the search in terms of geography or category preference—for example, “car insurance in Los Angeles.” This means they’re more likely to convert since they target potential customers who want information about their particular area.

  • Local keywords are more likely to be searched than global ones because people tend to think locally when searching for something specific (like “pizza delivery near me”).

This means that if you’re targeting a local audience with your website content and advertising efforts (which you should be!), then you’ll want to make sure these searches return relevant results based on their location—the last thing anyone wants is their site showing up on page five of Google instead of first!

  • Local keyword also tend to be more specific, so you’re less likely to get clicks from people who are looking for something that doesn’t match your business. For example, if your business is in the construction industry and you target the keyword “construction companies,” then you won’t receive any clicks from people searching for “window cleaning.”

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How to Do Local Keyword Research for Your Business

  • Use Google Keyword Planner. Currently, the best way to find local keyword is by using Google’s own keyword planning tool. To access it, go to and select “Search for new keywords using a phrase, website or category” on the left-hand side of your screen.
  • Use SEMrush or Moz Keyword Explorer (or both). These tools will help you uncover additional longtail search terms that are related to your products and services but don’t necessarily contain “local” in them explicitly—and they’re helpful because they provide insight into how many people search for those terms each month so you’ll know how much competition there is in that space before investing too heavily into promoting one niche over another.*
  • Look at Google Autocomplete suggestions as well as top trending searches using Google Trends; both can offer some valuable insights into what searchers are looking for when they use terms like “best pizza”, “pizza near me”, etc., which could be useful in identifying keywords that might work well with local businesses.*
  • Look at competitor websites. Chances are their website is focused on local keyword as well, so it’s worth taking the time to look around and see what they’re promoting in order to gain an advantage over your competition.*
  • Keep tabs on trends by following relevant blogs and industry publications. This will help you stay up-to-date with changes in the market that might influence which keywords are popular among potential customers.*
  • Answer customer survey questions . By understanding what customers want and need, you can create content that addresses these needs and rank higher in Google for relevant local keywords.*
  • Track customer engagement using platforms likeClickPath (formerly SurveyMonkey) or Polldaddy*. This will allow you to see how your efforts are impacting the level of interest customers have in your products or services*
  • Before investing too heavily into promoting one niche over another, it’s important to identify what keywords are most relevant to your business and how much competition there is for those keywords. Additionally, it’s helpful to keep tabs on trends in the local market so that you can make informed decisions about which strategies will give you the best results.
  • Finally, focus on customer engagement by creating a positive experience and encouraging word-of-mouth referrals. Make sure your website is easy to navigate, your staff is knowledgeable and helpful, and you offer competitive prices.*

Note: Keyword research is a very time-consuming process and should not be undertaken lightly. If you’re interested in learning more about effective ways to optimize your website for local search, I recommend reading my post on the topic here.

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How to Optimize Your Website for Local Keyword

  • If you’re interested in optimizing your website for local search, there’s a couple of things you should do. First, make sure the content on your site is properly keyword rich.

This means that each and every article, photo, and video has keywords included in the text or metadata (tags) associated with it. Additionally, be sure to add meta descriptions that are tailored not only to individual keywords but also to the region or city where your website is located.

  • Use keywords that are specific to the industry you are in (e.g., “roofing” vs “roofing companies”).

Once you’ve determined which local search terms will work best for your goals and audience, it’s time to begin optimizing those pages on your website!

  • Also important is to make sure your website looks good and works well on mobile devices. Not only will this ensure that users can find you regardless of where they are, but it also allows you to advertise locally without having to pay high search engine placement fees.
  • Finally, be sure to engage with your customers through social media, email marketing, and other forms of communication. This will help them learn about your products or services and encourage them to tell their friends about you.

Optimizing your website for local search is a multi-faceted process that requires dedication and careful planning. If you’re interested in learning more about how to do it effectively , I recommend reading my post on the topic here.


Types of queries and how they vary by location.

Local search queries are different from generic search queries in a number of ways. They tend to be more specific and are more likely to be looking for local businesses, but they also vary by location, category and time of day. Local keyword can be very different depending on the language you use, device you’re searching from and industry you’re targeting.

Local keyword will usually fall into one of three categories:

  • Business – Searches for businesses located nearby (“Best pizza near me”)
  • Location – Searches for locations that match a specific address (“Westfield Mall Address”)
  • Directions – Searches related to getting directions or driving times between locations (“driving time between Westfield Mall and Boston Common Park).

What about competitors and where their sites rank for local search?

Competitors in a local market will often have websites that rank for the same keywords as you. This is partly because there are so many small businesses in each city, and also because Google penalizes sites for duplicate content (which can include ranking lower for your own keyword).

However, it’s important to be aware of any strategies they may be using to gain an edge over you – such as advertising or investing in better online marketing tools. In order to make the most of your local search efforts, it’s important to have a plan and dedicate some time each day to refining your keywords and researching new ones.

How to measure local keyword success

There’s no one-size-fits-all answer to this question, as the best way to measure local keyword success will vary depending on the specifics of your business. However, some tips for measuring local keyword success could include:

  • tracking daily traffic and conversions from those visits,
  • analyzing competitor data in order to identify areas where they’re ranking better than you and adapting your marketing efforts accordingly,
  • or directly contacting customers who have searched for related keywords on your site .

Keep in mind that local search can be a powerful way to reach your target audience, but you’ll need to carefully manage your efforts if you want to achieve results that are competitively advantageous. Reference:

The terms you should focus on for local SEO are different from the terms that are popular in your region.

In order for you to take advantage of local SEO, it’s important that you distinguish between general keywords and local ones.

  • General keywords are used by people who don’t know your business or any particular details about it—they might be searching for “restaurants in New York City” or “good pizza in Chicago.”

These types of searches are very broad and tend to lead people all over the place, which means there’s a lot of competition between businesses trying to rank high on Google’s results pages (SERPs). You’ll also notice that these types of queries have longer search strings than usual—for example, “pizza near me” would be considered a general query because it includes no location information.

  • Local keyword s are more specific: they contain geographic references like neighborhood names or zip codes, as well as other details about your business such as its name and address.

They’re more likely to convert than general searches because they lead visitors directly back into your store instead of sending them all over town looking for different restaurants; they’re also easier to target because they don’t have as much competition around them online.”

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frequently asked questions

Is there any way to increase the number of clicks on my local keyword ?

There are many ways to increase the number of clicks on your local keyword, but some of the most popular include using Facebook advertising, creating custom Landing Pages, and setting up Google AdWords campaigns.

  1. When it comes to Facebook advertising, you can target people based on their location or interest. You can also create ads that are specifically tailored for local keyword s in order to attract more attention from potential customers.
  2. When it comes to landing pages, make sure that they are well-designed and easy to navigate. The goal is for potential visitors to click through them and fill out a form – after which you will be able to capture their contact information and start marketing towards them directly.
  3. Google AdWords allows you embed your localized keywords into the ad copy so that users see Ads around search results that match those terms exactly. This way, you’re guaranteed high levels of visibility for your desired keyword(s).

Additionally , you can create ads that are specifically aimed at local audiences, as well as create Beacon campaigns which send out webhooks to trigger actions like email notifications or push notifications when a visitor clicks on an ad.

How can I make sure that people find my website when they search for ” local keyword “?

There are a few things that you can do to increase the chances of people finding your website when they search for “local keyword”. First, make sure that your website is well-designed and easy to navigate. You should also include relevant keywords in your title, meta description, and other Elements on your site.

Additionally, you can create Google AdWords campaigns specifically targeting people who are looking for information about local keyword. Finally, be sure to monitor how often people are clicking through from the search engine results page (SERP) to visit your website. This will give you an idea of where resources could be allocated further improvement.

How do you target local keyword ?

Local keywords are those that pertain to your local area. This can include things like the name of your city, county, or zip code. By targeting these specific keywords, you can increase traffic to your website from people who are looking for information about what is happening in your locality.

To start off, it is helpful to do some research and identify which keywords are most relevant to your business. Then it is important to create compelling content that includes a description of what you offer and how it can benefit customers in the area. You may also want to consider advertising on local search engines or participating in sponsored listings programs.

What is the best way to market local keyword ?

One of the best ways to market local keyword is through SEO. By optimizing your website for search engines, you can attract potential customers who are looking for products or services related to your locality. Additionally, by writing engaging and informative content, you can help put your business in front of potential clients.

Another way to market local keyword is through paid advertising campaigns. This method involves placing ads on popular online platforms like Google AdWords and Facebook Ads Promote Local Businesses (FPB). These ads will be tailored specifically towards people searching for products or services that fall within your geographical area.

Once you have a strategy in place, it’s important to keep track of results and make adjustments as needed. By doing this, you’ll be able to ensure that your investment pays off while also increasing brand visibility and trust worthy leads funneled directly into your businessales door!


When you’re doing local keyword research, remember that it’s a lot like traveling. You have to make sure your bags are packed with the right stuff before you leave, and then when you get there, you should be able to navigate easily because everything is in its place.

When it comes to preparing for a trip, packing is essential—and so is knowing where things go when you arrive. The same goes for your website; if you want people to find what they’re looking for when they visit your site, make sure that every page has its own specific purpose.

For instance, don’t put all of your keywords on one page or cram them into small spaces within content blocks. Instead, spread them out across multiple pages so that each one targets only what matters most (local search). This will help boost conversions because readers will spend less time searching through irrelevant information.

Do you have more tips to share? Let us know in the comments down below!

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