How to start a local seo business [2022 updated]

How to start a local seo business

SEO, or search engine optimization, is a technique that can help your business get more traffic. It involves optimizing your website so that it’s listed higher in search results than competitors who haven’t gone through this process. Local SEO is the process of improving your rankings through strategic partnerships with local businesses and organizations.

what is a local SEO business

Local SEO is a way to rank your website in local searches, like “seo services near me” or “best seo companies near me.” It’s different from national SEO because it focuses on helping you increase traffic from people who live close by and know where you are located.

Local SEO can help improve your business’ overall success by helping boost conversions, sales and leads.

How to start a local SEO business , successfully!

Local SEO is a great way to start a business. It’s one of the most cost-effective ways to get your company noticed, and it doesn’t require any special licenses or certifications. You can easily set up an office at home and work from there, which is ideal for those who want the flexibility that comes with running their own business.

If you want to start a local SEO business, there are several things you should consider before jumping in. Here are some great tips that will help you to achieve great success in your own local SEO company:

Create a website for your new business

  • Choose a domain name. A domain name is the website address that people type in when they go to your site, and it’s also how search engines know where to find it. For example, if you were selling expensive jewelry on Etsy, your site would be located at “”

  • Select a web host for your new business’ website. The web host acts as an intermediary between visitors and computers (also known as servers), which means that visitors can access the pages faster than if they were hosted directly by the server itself; however, this comes at a cost because each request requires more bandwidth than doing things manually would require! In other words:

    You’re paying extra money each month so that users don’t have any trouble viewing content on their screens—and hopefully getting some leads in turn!

Choose your niche

Before you start your SEO business, it’s important to choose a niche and then determine which niches will be profitable for your business. The best way to do this is by reading about other SEO businesses and seeing what they’re doing.

Once you know what kind of website marketing strategy works best for you and how much time it takes from the beginning until the end result (which is money), then it’s time to create a plan for how exactly all these steps will take place in order: “Create an effective website strategy”.

Choose your target area

Choosing your target area is one of the most important parts of starting a local seo business. You want to pick an area that you are familiar with, and one that has plenty of competition.

If you’re going to be spending time driving around all day, it’s best if there’s already some activity happening in the city—that way you won’t waste your time hitting dead ends like some other companies might do.

Another thing I recommend is choosing a place where people want to live or visit regularly (like New York City). This will help build up future relationships with potential clients who may be interested in working together down the road!

Do some keyword research

There are a few ways to find keywords for your business:

  • Use a tool like Google Keyword Planner to see what people are searching for in your city. This will help you figure out what people want from a transportation company, and give you ideas for keywords to rank for.

  • Use Google Trends data on your favorite topics or products before deciding what kind of services or products you should offer at first; this way it will be easier for people looking into local SEO services because they know exactly what they’re searching for when searching through social media platforms such as Facebook Messenger etcetera…

Optimize your site for local SEO ranking

Local SEO is a business model that helps local businesses rank higher in search results. Local seo, as it’s called, can help you get more customers by increasing your visibility on Google Maps and other local directories by improving the content of your website and making sure that it’s properly indexed by search engines.

Local SEO isn’t just for big companies; even small business owners who have a physical location need this type of service. They may not have enough time or money to hire someone full-time to optimize their site, but they can benefit from some assistance from professionals who know how to do it right!

Must reads = What is a Marketing Funnel and Why is it Important?

Know your competition

Knowing your competition is a must. You may be thinking, “I don’t know any local seo businesses in my area.” That’s okay! We can help you find them.

  • Ask for referrals from friends and family who have used similar services in the past. They are likely to give you honest feedback and will be able to give you insight into how they were treated by other companies.

  • Use Google to find out what others have done with their marketing strategy before yours so that when it comes time for the ‘what do I do?’ phase of business development, those earlier insights will already be fresh in mind.

  • Ask friends or family members who use certain types of websites (like ecommerce sites) if they feel like theirs has been successful or not working well enough compared with some other companies’ websites.

  • Look at the local SEO competitors’ websites and see if there are any commonalities between them all – this could mean that one person might not know about another similar service but still want something similar himself/herself; however if none exist then maybe try contacting someone directly over email or phone call instead?

Write content optimized for local SEO.

As you can imagine, writing content that’s optimized for local SEO is no easy task. However, there are some things you can do to help ensure your website has a leg up on the competition and gets more traffic than others in your area.

First, make sure that the content on your site is unique and relevant. This means writing about topics that haven’t been covered before by other businesses in your industry (or even just about topics that aren’t necessarily related).

For example, if you run an online shop selling bicycle parts then don’t write about how much money people should spend on food during their vacation at Disney World! Instead focus on other aspects of travel like where they should stay or what activities would be fun for kids/teens etc..

Second: Make sure each piece of content links back to another page within the same site as well as external sites so Google knows exactly where all these pieces fit together – which will help increase rankings over time because Google understands how important it is for users who search specifically through various search engines such as Bing & Yahoo!.

Start calling potential clients.

If you want to start a local SEO business, the first step is to call potential clients. There are several ways of doing this:

  • Call your local chamber of commerce and ask them if they know any businesses that would be interested in having SEO done for them. If not, ask them where to find some businesses that might be interested in getting their site optimized for search engines.

    You can also just call any business within driving distance of where you live or work and ask if they’d like their website optimized for search engines (or maybe even just one). If there’s nothing close by, don’t worry! Just keep on calling until someone bites!

  • You can also call businesses that have websites but don’t rank well in Google. These are usually easy to find because they’ll be listed on a lot of web design and SEO forums. Just look for threads where people complain about their rankings and see if anyone has responded with “I can help!”

Send personal emails to potential clients.

Sending personal emails is a great way to get in touch with clients, but it’s important not to be too salesy. Instead of saying “I’m looking forward to working with you,” you should use your client’s name. Then ask questions that show they’re a person rather than just another number on the page.

You can also ask them how they’re feeling about their website or business right now and what needs improvement—this gives them something real and genuine to talk about instead of just a generic “you don’t have enough traffic” or “we need more keywords.”

If you’re going this route, don’t send too many emails! One or two at most per day works best; three will make people think twice before opening another one from an unknown sender (even if it’s from Google itself).

Create a portfolio of work.

A good way to get noticed is by creating a portfolio of work. This can be in the form of websites, blogs and social media profiles. The more you have on your site, the better chance you have at getting found by Google when someone searches for services like yours.

If possible, it’s also important that your portfolio has some kind of video content that demonstrates what kind of service you provide.

For example: “We’re an SEO agency specializing in local SEO.” Or: “Here’s an example video showing how we did XYZ.”

Build your social media presence.

Social media is an important part of local SEO. The best way to attract potential clients, build your brand and market your business is through social media.

Here are some tips on how you can use social media as a marketing tool:

  • Use Facebook Groups and Instagram Stories for free advertising opportunities. If you’re not already doing this, start following relevant groups related to your industry or niche so that you can engage with other people in those communities who might be interested in what you have to offer them.

  • Use Twitter for customer service purposes if there aren’t any live chat options available on Google Chat (which I will explain later).

    It’s also great for promoting events or special offers because it allows users from all over the world access without having any restrictions placed upon them by their ISPs/internet providers like they would if they were using something like Skype or FaceTime which require extra fees every month just so they can keep using these programs indefinitely!

Register your business with the state.

The first step in starting a local seo business is to register your business with the state. This will allow you to obtain a business license and make it easier for customers and other businesses to reach out to you on social media, etc.

The process of registering a company varies from state-to-state, but typically involves filling out some paperwork, submitting an application fee (which can range from $20-$50 per year), attending an interview at which questions about financials are asked about how long ago this business was founded and how much capital is currently invested in it.

The interview lasts anywhere from 15 minutes up until 1 hour depending on what type of license you’re applying for (i.e., whether or not there’s any kind of financial requirement). Once applicants have passed their interviews they’ll receive their licenses within 2 weeks after submitting all required information as well as payment methods if needed such as cashier checks or money orders sent via mail through certified mail service providers like FedEx Office®

provide fast support

Local SEO is all about providing a fast, friendly and reliable experience for customers. This can be done in many ways:

  • Providing a phone number to call or chat with someone who understands what you’re trying to do, who knows the ins and outs of local businesses and can help you get started.

  • Having live chat on your site or blog so that users can get in touch with you directly without having to wait on hold like they would in traditional customer service entities (e-mail).

  • Providing an FAQ section where people can find answers quickly when they have questions about how something works or how they should use something.


There you have it—the basics of how to start a local SEO business. If you follow these steps and stay focused on your goals, you’ll be off and running in no time. And remember: it’s never too early to start building a name for yourself as an SEO expert!

Remember, you don’t have to be a technical SEO expert to start a local SEO business and make money. Just follow the steps above and you’ll be on your way!

If you have any questions, feel free to leave them in the comments section below.

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