How to improve seo on wordpress site (A comprehensive guide)

How to improve seo on wordpress site

The best way to improve your WordPress site’s SEO is by optimizing your content. It’s important to know what keywords people will use when searching for your website, so you can make sure that you’re using the right words in your blog posts and pages.

You also need to choose images that are appropriate for each page and post, as well as optimizing other assets like videos or audio files for mobile devices. In this article, we’ll cover some of the best tips for improving search engine optimization on a WordPress site so you can get more visitors and higher rankings!

First of all, what is seo?

Search engine optimization (SEO) is the process of improving your website’s ranking in search results by optimizing it for keywords and phrases that are important to people searching for your business.

It’s also known as “Search Engine Optimization” or “SEO.”

Best tips to improve SEO on a WordPress site

There are several ways you can optimize your WordPress site for search engines. The most important thing is to make sure that your content is relevant, unique and helpful to people who visit your site. Here are some tips on how to do that:

Use SEO Friendly URL Structure in WordPress

Use SEO Friendly URLs to make your site easier to find and share. You can do this by creating a custom permalink structure and making sure that it includes the most important keywords in your post title.

In general, it’s best to keep URLs short and sweet; using hyphens instead of underscores helps with this.

The best way to decide what your URL structure should be is by looking at how other sites in your niche are doing it. You can use a tool such as Ahrefs to analyze your competitors’ backlinks and see what works.

If you’re not sure where to start, try using the default permalink structure that comes with WordPress; this should work fine for most blogs.

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Add Your Site to Google Search Console

Google Search Console is a free tool that helps you monitor your site’s presence on Google Search. It provides the following information:

  • The number of times a specific keyword or phrase was searched for. This can be helpful if you have an issue with ranking for certain keywords and want to see if there are any issues with your website, such as low-quality content and broken links.

  • How many people are searching for your site through Google in general (not just one specific search engine or country). Again, this can give a good indication of how popular your website really is.

  • The number of impressions that your site has received. The higher this number is, the more likely it is that people are finding your website from a search engine.

    This information can help you determine whether or not you’re getting enough traffic and what keywords might be driving people to your site.

Optimize Your Blog Posts and Pages

When you write a post, use the keywords that will help your site rank higher in search engines. For example, if you have an article about “how to write an ebook” then use words like “e book writing” or “how to create an e book” as well as other related terms.

If someone is searching for information on how to create an ebook then they’ll want to see those keywords in their title tag and meta description so that they know what they’re looking at before even clicking on it.

You also need to optimize your blog posts so that they are relevant and helpful for people who are searching for them online (and not just for other bloggers).

This means using proper tags (ex: [writing] instead of just [blog]) so Google knows what kind of content this page contains—whether it’s fiction or non-fiction!

Install an SEO Plugin

There are a lot of SEO plugins out there, but one that I’ve found to be very useful is Yoast. It’s free and easy to use (you can even install it while you’re writing your blog post).

It will help you write better titles and descriptions for your posts as well as provide suggestions on how to optimize them.

Yoast is a great way to make sure your blog posts are optimized for search engines. However, it’s important to note that it’s not the only tool you should be using.

There are many more out there, including Moz, Ahrefs and SEMrush, which can provide even more insights into how to improve SEO on your site.

Optimize Your Images

Images are a great way to catch people’s attention and convey a message quickly. But they can also be used by search engines as another indication of what your blog post is about.

It’s important that you optimize all of your images so that they’re easy for search engines to read and understand. You should also make sure that each one has an alt tag (which is the text displayed if someone with disabilities has their screen reader turned on). If you don’t have time to do this yourself,

you can use a tool like Snappa to create your images. The tool has a built-in alt tag generator that will help ensure you have the right text for each image.

If you’re creating original content, it’s especially important that you optimize your images because search engines struggle with understanding what’s inside of them.

Write a Unique Meta Description for Each Page and Post

When you write a unique meta description for each page and post, it shows up in search results as well. The description is the first thing that people see when they visit your site, so make sure it’s compelling enough to bring people back.

This can help you attract more targeted visitors who are looking specifically for what you offer.

Make sure your meta descriptions are between 150 and 160 characters. This is a good length for both mobile and desktop search results. It provides enough room to describe what people can expect when they visit your page but doesn’t take up too much space on the screen.

If you have more than one page with similar content, then write a description that’s relevant to all of them.

Improve site loading speed

Speed is an important factor in SEO, especially for mobile search. It can help you avoid penalties and reduce bounce rate. The faster your site loads, the more likely it is that people will stay on it instead of leaving and looking for something else.

There are a number of things you can do to improve loading speed, including:

  • Minimize the size of images on your site

  • Keep code clean and organized so pages load faster

  • Use CSS sprites or a library like Lazy Load to decrease file size

  • Minimize redirects

  • Use caching to speed up page load times

  • Minimize server response time

  • Reduce the number of HTTP requests

  • Reduce the number of plugins you’re using on your site, especially if they aren’t necessary

  • Move images off of the main page and onto one that’s only loaded when someone clicks on a link to see them

Optimize Your Site for Mobile Devices

It’s important to remember that your site is not just for desktop users—it’s also meant to be viewed on mobile devices. While most people still use a computer or laptop when browsing the web, more than half (57 percent) of search traffic comes from mobile devices.

This means that if you want your website to be found by potential visitors and keep them coming back again and again, then it needs to be optimized for both desktop and mobile users.

To make sure this happens:

  • Set up a responsive design in WordPress (or any other CMS) so that your site will show up properly on any device regardless of screen size or resolution

  • Install Google Analytics tracking code onto every page so Google can track where visitors are coming from

Start a Blog on Your Website

The most important thing to remember is that you should start a blog on your website. It will help your site rank in search engine results and increase traffic, which equals more profit for the business.

There are many benefits of blogging:

  • It’s easy to start a blog because it doesn’t require any technical expertise or time investment. You simply need to write about what interests you and add links back to your website.

  • Blogging helps build relationships with brands who want their customers talking about them online too! This can lead directly into marketing opportunities like sponsored posts, product reviews etc…

Avoid Keyword Cannibalization

Keyword cannibalization is the act of repeating a keyword in multiple places on your site. For example, if you have a blog post with the title “WordPress SEO,” and then later in that same blog post you mention “blogging tips,” then those two keywords are being cannibalized.

This can be bad because it means that people who read your content may not find exactly what they’re looking for when searching for something related to one of these keywords; instead they’ll see irrelevant information or duplicate content because of how closely linked together these two items are.

To avoid keyword cannibalization:

  • Do not repeat any single word more than once within a single sentence or paragraph on any page of your site (including titles). This includes linking directly from other pages where this rule does not apply (for example: http://www.-domainname-here/aboutus/)


All in all, it is important to note that the best way to improve your website’s SEO is through constant optimization and dedication. By investing time into building a quality content strategy, keeping track of Google Panda updates, and implementing these tips into your daily workflow, you will be well on your way to improving your site’s search engine rankings.

By the way, do you have more tips to share about how to improve SEO on WordPress site? So let us know in the comments down below!

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