How to generate leads in b2b sales - 9 effective tactics

How to generate leads in b2b sales

When it comes to marketing, there are no shortcuts. You need to do the hard work and put in the time to build a brand that customers trust and want to buy from.

However, if you’re looking for a way about how to generate leads in b2b sales easily, then we’ve got some good news: there’s actually no shortage of ideas out there.

i will share with you 9 effective tactics, that will help you to move away your tension of yours about ” How to generate leads in b2b sales “.

what is b2b sales process

When you think about it, the B2B sales process is just a series of steps. You start by conducting market research and increasing your public profile, then make use of the right sales enablement tools to drive leads through the pipeline.

How to generate leads in b2b sales

In B2B sales, a lead is someone who has expressed interest in your product or service. A lead can be an interested buyer who’s just looking to buy something and hasn’t made a decision yet, or they might be researching the market and making up their mind as they go along.

Once you’ve done all the hard work to build a brand that customers can trust and want to buy from, it’s time to generate leads. Here are 9 effective ideas:

1. Conduct market research

Market research is a process of collecting data about the market. It involves understanding what other companies are doing in your industry and identifying key trends, challenges and opportunities for your target market.

For example, if you’re selling to marketers, you can conduct research by talking to them about their biggest pain points.

If a particular problem seems to be common across all brands in your industry, that might indicate an opportunity for improvement—or it could also mean that there’s something unique about how this brand solves its customers’ issues that no other company has figured out yet!

2. Increase your public profile

You need to build a public profile as an expert in your field. It’s easy to get lost in the noise of social media, but if you focus on building relationships with influencers, it will pay off in the long run.

For example, if you’re selling software for small businesses, start by connecting with other business owners who are already using similar products—and then reach out to them with questions about what works well for them and what doesn’t.

This will help build your reputation as an expert in the field, and it will also give you a chance to learn from their experiences. Then, once you’ve built up your public profile, reach out to other influencers in your industry and ask if they’d like to be featured on your website or blog!

3. Make use of the right sales enablement tools

You can use the right sales enablement tools to help you in the sales process. These are software-based solutions that provide an online platform for your sales team and prospects to collaborate on all aspects of the deal, from initial contact through closing.

For example, HubSpot’s Sales Navigator provides an easy way for both parties to share information about their businesses so that it can be used as a basis for collaboration on future deal discussions.

Another tool called Salesforce Chatter allows users to share links between their accounts so they don’t have to repeat everything again when talking about potential leads (or competitors).

These two examples show how effective these tools are at making communication seamless between different companies – something which is crucial if you want success with lead generation as well!

4. Build an email list

Building an email list is one of the best ways to generate leads in B2B sales.

Email marketing is a highly effective way to reach prospects and generate interest in your product or service.

It’s also one of the most affordable forms of marketing that can be used by businesses small and large alike—it doesn’t require any special equipment or software, it scales well across all devices, and you can send emails 24/7 without having someone constantly monitoring your inboxes for responses.

Most importantly though? Email marketing has been proven time after time again as being one of the most effective forms of lead generation when done correctly (and even more so if you combine it with other tactics).

5. Use social media to generate leads

Social media can be a great way to generate leads. Social media has the ability to reach a wide audience and is a great platform for lead generation, nurturing, conversion and other activities related to sales.

There are many different types of social media platforms, such as Facebook, Twitter and LinkedIn, with each having its own benefits and drawbacks. It’s important to know which platform is best suited for your business before you start using it. For example:

1) Facebook is a great place to promote your products and services by creating targeted ads that are displayed in the newsfeeds of people who like similar pages. This can be done through either an organic post or a sponsored post (where you pay Facebook to promote your post).

2) Twitter is a great platform for building relationships with your customers. You can use hashtags to get your tweets in front of people who are interested in what you have to say, and you can also use it as a newsfeed to keep up with the latest happenings within your industry.

Must read = what is a funnel in marketing : a comprehensive guide [2022]

6. Run contests on social media

Running contests on social media is another effective way to attract leads. You can give away prizes, ask people to sign up for a newsletter and/or share their contact details with you.

Running a contest is easy if you have the right tools in place. Here are some of the most popular ones:

  • Prize Auctions – This allows users to submit an entry into a drawing with their name, email address or phone number as well as an optional comment about why they should win (if it’s not required). Winners are then notified via email after all entries have been reviewed by our team at CrowdFlower (the software platform).

    If there aren’t enough eligible entries by time the deadline expires — or if someone else has submitted more than one contest entry — you’ll receive those remaining candidates’ contact information instead so that they can be contacted directly once they are selected as winners!

  • Personalized Email Templates – We offer a number of email templates that you can use to send out your contest prizes. These are pre-written emails that you can customize based on the winner’s name and/or comment.

7. Speak at events and conferences

Speaking at events and conferences is a great way to generate leads. It’s one of the most effective ways to get your name out there, as well as promote your business. You can use these events to network with other business owners, which will help you build relationships that will be valuable in future sales efforts.

The best way to get started is by creating a list of local events that you can attend. You can find these events by searching for “events near me” on Google and using Eventbrite to search for upcoming conferences in your area.

8. Conduct customer satisfaction surveys

Customer satisfaction surveys are a great way to generate leads. They give you the chance to ask your customers about their experience with your product or service, and get more information about what they need from it.

For example: if one of your customers says that they were unhappy with their last purchase because it didn’t arrive on time or was faulty, you can use this feedback as an opportunity for growth by working with them on creating a better solution together.

You could also offer them another product or service in exchange for completing this survey – maybe even something else related to the same problem!

Customer satisfaction surveys also serve as an excellent way of gauging customer sentiment towards products/services offered by businesses in general – not just yours specifically!

9. Make cold calls

Making a cold call is one of the most effective ways to get your foot in the door. However, it can also be one of the most nerve-wracking experiences for salespeople who are not used to making such calls and are unsure how much time they should spend on each call.

Here are some tips for making those calls:

  • Have a good reason for calling – It’s important that you have a clear reason why you’re calling this individual or company (e.g., “I heard that your company has been recommended as an excellent place for startups”).

    If there isn’t one, then don’t bother making the call! This will help ensure that your target knows what they’re getting into when speaking with you and their decision makers/contact points – meaning fewer missed opportunities later down the line when trying again after having tried unsuccessfully elsewhere first.”

  • Keep it short and sweet – The first call should be about 10 minutes long, tops. This is a good time to introduce yourself, ask if they have a few minutes to talk, and then dive right into your pitch.

  • Keep it relevant – You want to make sure that your first call is about more than just selling the company. It should be about selling yourself and how you can help the company achieve its goals.


If you can’t generate leads, you’re probably missing some important steps in your sales process. But don’t be discouraged! There are many other ways to create opportunities for new contacts and customers.

You can use digital tools like LinkedIn to find new leads, or you can attend networking events in your area. The most important thing is that you don’t give up! If one tactic isn’t working for you, try another one until you find something that works.

By following this guide, you should have a better idea of how to generate leads from the ground up. Don’t be afraid to experiment with different methods and try them out with your team!

By the way ,do you have more tips to share about ” How to generate leads in b2b sales “? So let us know in the comments down below!

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