8 free b2c lead generation tools for small businesses

The internet is a great place to start your business. It lets you connect with clients, get feedback, and build a community of supporters that will help you grow and succeed. But that doesn’t mean there aren’t any challenges!

One of the biggest is generating leads —a nd not just any leads, but high-quality ones that will actually result in sales.

You can spend all day trying to find the perfect marketing tactics (or even hire someone else to do it for you), but at the end of the day if your website isn’t generating enough traffic or leads then what good does it do?

What are lead generation tools?

Lead generation tools are used to find potential customers and/or create content that helps with lead generation. They can be free or paid, and they’re available for both B2B (business-to-business) and B2C (business-to-consumer) businesses.

Lead generation is important for any business, whether you sell online or offline; whether your products are physical or digital; whether you sell one product at a time or multiple products simultaneously.

If you don’t know how many people might want what it is that you offer — and if you don’t have the resources necessary to reach out directly—you might want consider using lead generation tools as part of your marketing strategy!

8 free b2c lead generation tools

What are the best tools to use when generating leads? The answer is simple: it depends on what you’re looking for. If your goal is to find new customers, then tools like Facebook Ads and Google AdWords are great options. If you want to improve your marketing efforts in general, try MailChimp or Constant Contact (free with paid plans).

The following list contains some of our favorite free lead generation tools for small businesses:

Unbounce

Unbounce is a landing page builder that helps you create and publish high-converting landing pages without IT or developers.

It’s free for up to 1,000 visitors per month and includes unlimited landing pages and popups. The platform has a drag-and-drop editor that allows users to create stunning designs from scratch using their own content or images from the web — no coding skills required!

Unbounce integrates with WordPress, HubSpot, MailChimp, ActiveCampaign (formerly called Campaign Monitor), Salesforce Commerce Cloud (commerce) and more so you can easily set up your site once or add another service later on down the road if needed.

You can also use this tool as part of an automation workflow across multiple platforms like Shopify eCommerce stores which makes it very flexible in terms of integration options available within its system itself!

Hello Bar

Hello Bar is a simple tool that allows you to put a call-to-action bar at the top of your website. It’s a great way to increase your conversion rate by giving visitors an easy way to convert on their first visit.

Hello Bar lets you create different calls-to-action based on visitor behavior. You can use it to promote promotions and discounts, ask for email sign ups, or simply greet visitors with “hello” before they get started with the rest of their journey on your website.

The best part is that you can use Hello Bar to create multiple bars and place them anywhere on your website. You don’t have to limit yourself to just one bar at the top of your website. You can put one in the sidebar or footer, or even add a call-to-action button next to each blog post.

Hubspot Marketing Free

Hubspot is an all-in-one marketing platform that provides you with a free landing page builder, email list management and analytics tools. It’s easy to use and allows you to create marketing campaigns, track your website traffic, analyze leads and even create content with pre-built templates.

You can also build landing pages within the app itself if you don’t have time or need more advanced features like wordpress themes or plugins.

. You can also integrate your Google Analytics account to see how well your marketing efforts are performing. The free version of the app allows you to create up to five landing pages and lists, but if you need more than that or want access to additional features, there is a paid plan.

Survey Monkey

Survey Monkey is another great tool for collecting feedback from your customers. You can use it to get feedback on your products and services, as well as collect feedback on your website and landing pages.

This tool is a must-have for any business that wants to improve their customer experience. It’s easy-to-use and affordable, so you can get started right away.

If you’re looking for something that will help you collect feedback from your customers (and then use it as actionable insights), then this is the tool for you!

The tool will show you the percentage of visitors who drop off at each page of your website, as well as how many people complete each step. It also allows you to see what pages are driving your most valuable traffic and which ones aren’t. This way, you can focus on improving the content on these pages so that more people stay on them.

Google Analytics

Google Analytics is a free tool that allows you to track your website traffic. It can help you understand who your audience is, what they are looking for, how visitors are interacting with your content and where they’re coming from.

• You can identify the top performing pages on your site by segmenting historical data based on any combination of the following: traffic sources (i.e., organic search engine results), keywords or phrases used in organic searches, landing page URLs (URLs where visitors land after clicking through an organic result), etc.*

• You can see how often people visit each page on your website by segmenting historical data based on any combination of these factors: time of day; day of week; month/year; etc.*

MailChimp

MailChimp is a free email marketing platform for small businesses and it is one of the best free b2c lead generation tools. It’s one of the most popular options, and it offers a wide variety of features that make it easy to set up and manage your campaigns.

MailChimp allows you to send up to 2,000 subscribers emails per month at no charge—that’s more than enough room for most businesses’ needs!

You can use MailChimp’s built-in templates or create your own from scratch. The software also includes all the tools necessary for sending newsletters: signup forms (for collecting new leads), content templates and templates for events like birthday parties or graduations.

You can track everything in real time through its reporting system so you know exactly what works best when it comes time to optimize future campaigns with this toolset at hand

What Runs Where

What Runs Where is a tool that lets you see what content is running on social media. It also lets you see what content is being shared and how it’s performing. Using this tool, you can find out which content is performing well and replicate it in your own social media marketing campaigns.

It’s also a great tool for monitoring your competitors’ campaigns, as well as finding out what they’re doing that you could be doing too. What Runs Where has a very visual interface that makes it easy to use.

It’s also a very affordable tool, which is great for small businesses on a budget. It’s also easy to set up and use, so you can start gathering data right away.

Buzzsumo

Buzzsumo is a content discovery tool that helps you find out what content is performing best for your target audience. You can search for topics, influencers and domains to find the most popular content on a topic.

You can also use Buzzsumo to find influencers: “Influencer” refers to someone who has a large following or reputation within their specific industry. So if you want more followers on Twitter, LinkedIn or Instagram it may be worth targeting some of these people as they’re likely more likely than other users (i.e., non-influencers)

You can also use Buzzsumo To Find Influencers:

Buzzsumo is free and works with most social networks including Facebook & Twitter as well as Google+ & Pinterest and many others!

Conclusion

We hope that this list of free b2c lead generation tools has been helpful for you. The more ways you can generate leads for your business, the better. You can track how many people are converting from each tool and which ones are working best for you. As long as you’re generating leads through one method or another, there’s no reason not to take advantage of these free resources!

Remember that the most important thing is to keep testing new tools and strategies. As your business and industry change, so should your lead generation strategy. If you’re finding that one of these tools isn’t working for you, try something else!

If you have any questions, feel free to leave them in the comments section below. If you found this article helpful, please share it with your friends!