Digital Marketing Funnel: How to Create One and why it's important
Not sure what marketing funnel is? Most small business owners and even some experts will be baffled by this term.
Digital marketing funnels are essentially ways of moving traffic from one stage of your digital marketing strategy to the next, thus making them an integral part of your overall digital marketing strategy. If you don’t have this, you’re doing it wrong!
Learn how to create your own funnel and why it’s so important for digital marketing in this article on digital marketing funnels.
What is a Digital Marketing Funnel?
A digital marketing funnel is a method of driving and converting traffic over time. The funnel is made up of several steps that create a path, leading customers down to conversion. Most digital marketing funnels consist of Awareness, Interest, Desire, and Action (or AIDA).
Awareness: At this stage, you’re basically trying to build brand awareness and get potential customers familiar with your product or service. You’ll aim to educate them about your industry and position yourself as a thought leader in the space.
Interest: This stage will be more about offering specific products or services to potential customers who have entered into the awareness stage of the funnel. While you might still be focused on building your brand, you’ll be more focused on conversion at this stage.
Desire: This stage is all about getting potential customers excited about your products or services. You’ll aim to capture their attention by using compelling calls-to-action and awesome offers that are hard to pass up.
Action: You’ve done it! Your customer has bought! Now they just need to either pay for their purchase or sign up for the service you’re offering.
Once you have identified all of these stages, you’ll want to map out how you’re going to engage with customers at each step. Your marketing efforts will change depending on where they are in your funnel, so try mapping out specific calls-to-action for each stage. For example, if a customer is in awareness stage, you may want them to download a whitepaper or sign up for your email list.
The Reasons Why A Digital Marketing Funnel Is Important
What comes first? The chicken or the egg? – The age-old question that gives every child a headache.
We are pretty sure you would have heard of The funnel by now if you’re into digital marketing, so we can safely assume that you know what a funnel is but may not know why it’s important. Well, having a clear picture of where your business stands in terms of its digital presence should be your primary goal if you want your business to succeed online in terms of revenue generation.
The Importance Of The Digital Marketing Funnel
- A digital marketing funnel is crucial to your business because it helps you to understand where your customers are coming from, where they are going, and why they are leaving.
- By understanding this information you can then set up strategies and campaigns that will help you to increase your customer base, get more leads and increase your sales.
As a marketer, you can create a digital marketing funnel from three initial customer interactions.
First, when visitors come to your website, you need to grab their attention so they’ll stay for more than five seconds. Second, as customers interact with your company on social media platforms like Facebook and Twitter, engage them further by directing them toward your website. Finally, use email campaigns to nurture leads at every stage of your funnel until they become buyers.
how to Build A Digital Marketing Funnel in 6 stages
This post has six stages that help you create a digital marketing funnel. It explains how funnels help improve your marketing, how you can use them for free, and what tools are available to make them better.
Once you’ve finished reading, we hope you have a good idea of how powerful digital marketing funnels can be when they’re working correctly. At Ladder, we use smart funnels in every single campaign we do.
Stage 1) Lead Generation In stage one, your objective is to start generating leads for your business. This means more potential customers for you who want what you have to offer.
Stage 2) Content Consumption By stage two, your goal is for your audience to read at least one piece of content from you. This can be a video, podcast, infographic or anything else you produce.
Stage 3) Lead Nurturing In stage three, your objective is for your leads to interact with you in some way. Maybe they’ve left a comment on one of your pieces of content, or signed up for an email list. This is a great opportunity for you to find out more about them, which will help you better market yourself to them later.
Stage 4) Lead Conversion In stage four, your objective is for your leads to become customers. Perhaps they’ve made a purchase, or signed up for a free trial of one of your products. Whatever happens in stage four, it’s imperative that you make sure that you don’t lose them here. If a lead becomes a customer, then great! If not, move on to stage five.
Stage 5) Customer Conversion In stage five, your objective is for your customers to become repeat buyers.
If you’re selling a physical product or service, then that means they need to buy from you again. If you’re selling an information product, then that means they need to buy more of your information (for example with a newsletter). Whatever happens in stage five is up to you!
Stage 6) Customer Loyalty In stage six, your objective is for your customers to continue purchasing from you on a regular basis. This could be by subscribing to a newsletter, or making repeat purchases in an e-commerce store. Whatever happens in stage six is up to you! However, if you can get your customers buying from you again regularly, then that’s great news for your business as they become repeat buyers.
Why A Digital Marketing Funnel Is Important You may be wondering why you need a digital marketing funnel at all.
After all, aren’t most people already aware of your business? If they don’t know who you are or what you do, how are they ever going to become customers? Here’s where a digital marketing funnel comes in handy. You can use your funnel to track what pieces of content attract people who want what you have to offer.
What Are The Components of a Digital Marketing Sales Funnels?
There are four major components of a digital marketing sales funnel—
- The website.
- A landing page.
- An email/newsletter service
- Social media platforms.
For every customer at each stage of your sales funnel, there should be one common goal: to get them in front of you. The easier you make it for your potential customers to engage with you, whether on your website or via email/social media outreach, etc., will directly impact how many leads you generate.
For example, take an ecommerce store’s website. The goal of a sales funnel for an ecommerce store is for potential customers to buy a product.
Take a close look at your website, from top to bottom.
There are some components that are must-haves—the parts of your site that act as an entry point for visitors. These components should be part of every single website, including (but not limited to) contact information, product descriptions, terms and conditions, return policy, shipping options, and FAQs.
These necessary components lay out what customers can expect when they interact with you online.
The heart of any digital marketing funnel is its landing page. Without one, none of your other efforts will matter. The reason for having a separate landing page for each offer you make is simple: specificity. Say someone stumbles across one of your advertisements and clicks on it—it may be tempting to simply send them to your website homepage.
An email/newsletter service
Email marketing is a great tool for any business looking to build a digital sales funnel.
Not only can you track conversions, but email newsletters can also keep your brand top-of-mind with your existing customers as well as attract new ones. However, like other components of your funnel, if you’re not careful, email marketing can also backfire. It’s essential that you create an effective strategy before embarking on an email campaign.
A special tip for you …
An auto-responder email service
This tool will automatically send emails to people who sign up for your email newsletter, helping you nurture customer relationships even after they’ve made a purchase from you. If you don’t have any money to invest in these services, there are still ways to keep customers engaged without spending money. There are several free tools available for auto-responders, including MailChimp and Aweber.
Social media platforms.
A well-managed social media campaign will take your business even further.
Like an email newsletter, social media can help you keep in touch with customers who’ve already purchased from you. You can also leverage social media for a customer acquisition strategy through paid ads on sites like Facebook, Twitter and Instagram.
Though paid ads can be expensive, they’re often worth it if they drive conversions that might not have happened otherwise.
What is Digital funnel model?
A digital funnel model is a popular marketing strategy that is used to Increase the reach of your marketing campaigns. It helps you identify the best ways to attract and engage customers with your product or service.
There are five components to the model:
1. Pre-sell: This part of the funnel is used to convert leads or customers who have not yet made a purchase. This could involve contacting them through email, social media, or other methods.
2. Sale: Once a customer has made a purchase, the next step is to keep them engaged and up to date with new offers and products. This could involve sending them automated emails, providing them with special discounts and offers, or constantly communicating with them on a regular basis.
3. Retain: The goal of this part of the funnel is to keep customers happy and loyal by providing them with quality products and services. This could involve providing customer support, offering guarantees, or providing valuable content.
4. Referral: The last stage of the funnel is referral. This includes encouraging customers to recommend your product or service to others. This could involve giving away free products, offering rewards for referrals, or providing valuable content and tips.
5. Growth: In order to maintain a high level of growth in your business, it’s important to continue attracting new customers through the funnel model. This could involve launching new offers and products, continuing to provide quality products and services, or engaging with customers on a regular basis.
frequently asked questions.
Is clickfunnels or any sales funnel software really that important?
Yes, clickfunnels or any sales funnel software is very important because it can help you create a better website and increase your business.
A sales funnel is a set of steps that you take to convert a lead or customer into a paying customer. The most common sales funnel is the funnel of attraction, which is when a visitor arrives on your website and decides to take the next step.
In the funnel of engagement, the visitor does something that confirms that they are interested in your product or service. This could be filling out a form, clicking on a link, or making a purchase. The goal is to get them to the funnel of conversion, which is when they become a paying customer.
Clickfunnels makes it easy to create a sales funnel by providing all the necessary tools and templates. It also has a powerful email list builder that allows you to easily collect email addresses from your website visitors.
Which industries benefit the most from marketing/sales funnels?
There are a few industries that benefit the most from effective marketing/sales funnels. These industries include:
2. Real estate
6. Business services
10. Arts and entertainment
There are a number of reasons why these industries benefit from marketing/sales funnels.
First, they have large customer bases that need to be reached and converted. Second, many of these industries have a high barrier to entry, which means it can be difficult for new businesses to get started. Third, most of these industries rely heavily on third-party services or products that require certification or approval in order to work.
In this article, we have seen a basic structure of Digital Marketing funnel, where everyone can get started.
But in fact such a structure is just an abstract scheme that can be infinitely adapted to the specific goals of an online business and its target audience. In other words, with the proper setup, any business or even charity will be able to optimize their spending on social media.
By the way do you use digital marketing funnels in your business? And how funnels help you generate profit in your business? let me know in the comments down below!