8 Easy Steps to Create
an Effective Content Marketing Strategy
What is content marketing strategy
If you want to make sure your content marketing efforts are successful, it’s important to have an effective strategy in place first. Without one, you could end up wasting time and money on tactics that don’t work or simply aren’t worth the effort.
Benefits of Content Marketing Strategy
A content marketing strategy is a coordinated plan that helps you create and distribute valuable, relevant content to attract and retain customers.
Additionally, it helps define both the objectives and tactics of your marketing efforts. It’s important to have a written content strategy in place before jumping into any one specific channel (on social, search or web) because it will lend consistency across all channels by implementing common objectives and goals.
Another benefit is that once you develop the plan, you can use those strategies over time so long as they are relevant for your business But its not just about writing… .
Even Content Marketing Strategies can provide many benefits for your business including:
– improved customer engagement
– increased website traffic
– higher conversion rates
– improved brand awareness
– increased search engine optimization
To help ensure you do it right, here are eight steps to creating an effective content marketing strategy
Step 1. know your audience
There are a lot of factors to consider when developing an effective content marketing strategy. Here are some of the most important areas to focus on:
- Know your audience. Who are you trying to reach? What age, gender and income level do they fall into? What interests do they have? How can you best engage them so that they become customers or fans of your brand?
- Know your competitors. What are their strategies for content creation and distribution, particularly when it comes to social media? Where do they post their content (e.g., Facebook or Twitter)? How often do they post new content (daily or weekly)? Do a complete analysis of each competitor’s website/app and see what works best for them in terms of engagement rates, traffic sources and conversion rates from web traffic into email subscribers/customers/fans/etc.
- Know your product(s) inside out! Think about all aspects that make up the offering including: price point; benefits over competitors’ products; features & functionality; availability at different retail locations (online vs physical stores).
Think about how these different aspects affect each other—i) if there were no price difference between two competing products but one had more features than another then which would sell more units overall? ii) If both products offered similar features but one was available only online while another retailer carried both versions—which version would sell better?
Step 2. set goals
Before you even think about a content marketing strategy, you have to ask yourself two questions: Who is my target audience? and What do I want my customers to get out of reading/viewing my content?
Having a firm grasp on your target audience will let you tailor your messaging more effectively, whereas answering what you want your customers to get out of your content lets you create more targeted messaging. With goals in mind, we can move on and begin our strategy.
Make sure your goals are SMART! SMART goals allow you to create goals that are Specific, Measurable, Attainable, Relevant and Timely. This allows you focus on what needs to be done.
Once you know your goals, set deadlines. Deadlines will help you make sure that your content gets published when it needs to be. If you don’t have a specific deadline in mind, then aim for publishing something new at least once per week and then work backward from there in order to figure out when you need to start writing!
Must read = B2C Marketing: What It Is And Why It Matters
Step 3. Work with a content partner.
When it comes to crafting a strong content marketing strategy, every business has its own needs and goals. It’s important not to do all of your content marketing on your own.
Instead, it’s vital that you work with a content partner—someone who knows how to create great content and promote it in a way that connects with potential customers. You can either hire someone on your own or use an agency.
In most cases, you’ll want to work with someone who has experience in your niche. Ask about their work history and find out what types of businesses they’ve worked with. Do they have a portfolio you can take a look at? Does their writing style align with yours? Keep in mind that creating content is only one piece of a strong content marketing strategy.
Depending on your budget, you can work with a full-service agency that handles everything from writing content to promoting it and measuring results. On top of cost, another advantage of using an agency is that they have a team of experts who will handle all aspects of content marketing strategy for you.
However, if you don’t have a huge budget or need more control over how your content is created and promoted, consider hiring someone as a freelancer. Freelancers generally cost less than hiring a full-service agency,
although it’s important to note that you may have less of a say in what your content will look like and how it will be promoted. Be sure to ask about availability, costs and extra fees.
Step 4. Determine your budget.
You can’t expect to create a successful content marketing strategy without committing a substantial amount of resources and time—and cash. A good rule of thumb: Let your budget be dictated by your goals for the campaign.
If you want to get more leads or sales, for example, plan on spending at least 20 percent of your overall marketing budget on content marketing. Conversely, if you simply want to increase brand awareness, consider investing less than 5 percent of your overall marketing budget into content creation.
Determine your budget based on what you hope to accomplish with your content marketing strategy. Whether you want to generate leads, increase brand awareness or promote a particular product or service, it’s crucial that you have realistic expectations for your budget. If done correctly, a solid content marketing campaign can help boost sales and attract new customers.
Remember: Your investment in content will come back to pay dividends in increased brand recognition and traffic – but only if it’s planned out properly from day one.
Step 5. Assess Your Current Position
At this point, you should have a good idea of what your current content and channels look like. Now it’s time to assess your audience, competitors, KPIs and goals.
- Who is your target audience? How many people make up that audience? What are their demographics? What do they care about most?
- What are your competitors doing right now? How do they compare with each other or with you on these metrics: number of followers/followees; engagement rate; reach through different channels (organic vs paid vs earned); cost per click; cost per impression; average order value; conversion rates by channel…etc.
- How do your site’s user experience (UX), customer support, return policies and other aspects impact the bottom line in terms of customer acquisition costs (CAC) versus lifetime value (LTV).
You can use tools like Wordstream or Sizmek to see how well an ad performs across different campaigns based on clicks through to website landing pages from social media posts where multiple ads were running at once during a campaign run time period such as 30 days or 60 days etc…
Step 6. Decide on a content format.
Before you can decide on the best format for your content, you need to understand what each format does and how it could be useful.
- Video: Videos are great at helping people learn about a new product or service. They’re also an excellent way to entertain viewers as they consume another piece of content (like a blog post).
This is why video marketing has become so popular among marketers lately—it allows companies to showcase their products in more ways than previously possible, connecting with customers on a deeper level than other mediums like text-based posts or images.
- Podcasts: Podcasting allows listeners to hear an expert talk directly into their ears while they go about their day-to-day lives. The convenience of listening while doing something else makes podcasts especially appealing because it doesn’t require much effort from the listener side.
However, podcasting isn’t right for every business; if you’re selling high-end designer clothes or cars then podcasting might not be appropriate because it will feel too impersonal and generic (in this case try using video instead).
- Blog Posts: Blogging is one of the most common formats used by businesses today because people expect brands they trust will share valuable information freely online through blogs posts—and that’s exactly what blogging does!
Blogging helps build trust between brand and audience by providing readers with valuable insights into your company’s culture, products/services etcetera in return for them sharing their contact info so that companies know who’s consuming all this great content.”
Step 7. Develop a promotion plan.
The promotion plan is the second step of your content marketing strategy. It includes a list of your promotional channels, such as social media and email marketing, and a schedule for when you’ll use each one. The key to this part of the plan is ensuring that you’re using the right marketing channels with the right messages at the right times.
To get started on developing your promotion plan, start by considering what kind of message you want to send through each channel: Are they informative or persuasive? What tone should they take? Once you’ve decided on that, map out which channels will best reach your target audience based on their preferences (i.e., Facebook groups vs. LinkedIn Groups).
Once this is done, determine how often these promotional efforts need to be repeated in order for them to achieve maximum effectiveness (usually between once every week and once every month).
And finally decide what metrics will help measure whether or not these initiatives are working as intended—tracking traffic from each source would be one example here—and determine how frequently those metrics should be reviewed so you can make adjustments accordingly if needed (e.g., weekly for some measures but monthly for others).
Step 8. Measure and optimise your performance.
Once you’ve put your plan into action, it’s time to keep track of your progress. The easiest way is to use one of many free social media analytics tools like Google Analytics or Facebook Insights. You should also make sure that your brand is being tracked across multiple channels.
You can also measure your performance on your own website by keeping track of how much traffic is coming in and where it’s coming from. Tools like Google Analytics or HubSpot’s Social Inbox let you set up tracking pixels that allow you to keep tabs on where your leads are coming from and what content they’re engaging with.
Depending on your strategy, you may also want to set up call-to-action buttons that will give you more information about your website visitors. That could include tracking whether they read a certain page or make it all the way through your landing page before hitting back or closing their browser.
With something like HotJar, you can get more granular information about who is coming to your site and what pages they are looking at.
Frequently asked questions
1. Do you believe that content marketing is a crucial component of B2B marketing?
Yes, content marketing is essential for B2B companies because it helps to connect with and engage the target audience. Content can be created in videos, social posts, and blog posts. It is important to focus on creating valuable content that is interesting and useful to your consumers. This will help you build trust and credibility with them which can eventually result in more sales leads or customers.
Additionally, effective content marketing can help you create brand awareness among potential customers who may not have heard of your company before. By providing quality information that is relevant to their needs, you are helping them find what they’re looking for without having to go through extensive search engine optimization (SEO) campaigns first.
2. What are the most effective ways to employ content creation outsourcing?
Outsourcing content creation can be a great way to get your business up and running faster. By partnering with an experienced content creator, you can focus on more important tasks while they take care of the writing, editing, and research required to produce quality content.
Some of the most popular outsourcing platforms include Upwork, GuruFocus, Freelancer.com, and Fiverr. Each has its own strengths and weaknesses so it is important to carefully consider which one is best for your needs before signing up.
Once you have chosen a platform, make sure to create a project description that details what kind of content you are looking for (e-commerce articles? blog posts? white papers?) as well as specific instructions about how the finished product should look and feel. You also need to provide samples of previous work if possible in order for the vendor to estimate costs based on their experience.
Finally, it’s essential that you monitor the progress of your project closely from beginning to end in order ensure high standards are met both creatively AND technically!
What are the benefits of content marketing?
Content marketing is a highly effective way to reach and engage your target audience. By providing valuable, engaging content that is relevant to their interests, you can encourage them to take action. This could involve visiting your website, subscribing to your newsletter or email list, or even buying a product from you.
In addition to generating leads and converting those leads into sales opportunities, content marketing also helps build brand awareness and improve relationships with current customers. It creates a positive emotional connection between you and your consumers which ultimately strengthens business ties both now and in the future.
Finally, by being transparent about how you operate and what goes on behind-the-scenes at your business, you create an environment of trust that can translate into greater consumer loyalty down the road. So don’t wait – start producing quality content today!
Remember, when it comes to content marketing, quality matters more than quantity. Make sure that every piece of content you create has a purpose and contains valuable, fresh and interesting information for your audience.
If it doesn’t fall into any of these categories, don’t bother publishing it—you can always save it for later when you have time. Always remember your main goal: attract customers through quality content and engage them with effective strategies while they’re still trying to make a purchasing decision.
And finally, don’t forget to optimize your content for search engines. If you want people from Google and other search engines to be able to find and read your content easily, make sure that you follow best practices for optimization.
Keep in mind that it may take some time for search engines like Google and Bing to index your pages, so keep checking back until you start seeing results—and remember that quality is better than quantity when it comes to SEO.
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