6 best b2b lead generation tools free for small businesses

b2b lead generation tools free

It’s important to have a lead generation strategy in place, but it’s even more crucial to dedicate resources to lead generation so you can get the most out of each one.

A well-run lead generation campaign is just as important as investing in your sales process and hiring top talent. In this article, we’ll be looking at 6 best b2b lead generation tools free for small businesses.

What are b2b lead generation tools?

B2B lead generation tools are used to generate leads for b2b businesses. They can help you get more qualified leads, which is important if you’re trying to sell a product or service that requires technical expertise.

Lead generation tools will help you find people who are interested in what your company does and how it can benefit them.

You’ll also have access of information about these prospects so that when it comes time for them to make a decision about whether or not they’d like one of your products/services, there won’t be any surprises — you already know everything about them!

what are the best b2b lead generation tools free

If you’re a small business owner, you know that the cost of advertising can be high, especially if you’re trying to reach potential customers in an area where your business is not yet established.

But what if there was a way to achieve the same results without spending a fortune? What if there was a way to get more leads on your website or app and generate new sales without having to pay for advertising?

Well, there is! And it’s called lead generation. It’s an effective strategy that helps businesses grow their sales by attracting potential clients who are looking for what they offer.

To help you increase sales and generate more leads, we’ve compiled below a list of some of the best free lead-generation tools available today. These tools will help you build relationships with potential customers who are looking for products like yours and make them aware of your services.

Let’s read deeply the 6 best b2b lead generation tools free:

1. Mailchimp

Mailchimp is one of the best b2b lead generation tools free. It’s an email marketing service that can be used by small businesses to design templates and send emails.

The templates are designed using drag and drop feature, which makes it easy to use for your business. Mailchimp also provides a very good customer support team, so if you have any questions or issues with your account, they will help you fix them quickly.

And You know what that HubSpot’s free plan comes with most of the features you would expect from a marketing automation tool, including social media management and analytics. However, there are some limitations that may not be ideal for all businesses.

For example, you can only send two emails per day with the free plan (and one is an automated email sent at 7 am). And, Mailchimp is a great tool to use if you want to create a mailing list for your business. It provides an easy way of creating newsletters and email campaigns. Plus, it’s free for up to 2000 subscribers and 12000 emails per month!.

2. Optinmonster

Optinmonster is a powerful tool that allows you to create effective lead-generation forms, landing pages, and exit-intent popups. There are some limitations with this tool though. For instance, you can only create two forms per month on the free plan (and they must be embedded into your website).

Optinmonster has a free plan that lets you collect emails from your website in exchange for an email address.

This is a great way to build your email list, but you’ll want to upgrade to the Pro Plan if you want advanced features like A/B testing, inbox previews and more. The Pro Plan costs $29 per month or $299 annually.

The Pro Plan comes with a free 14-day trial so you can try out everything the tool has to offer before making a decision. Optinmonster also offers a “Just the Basics” plan that costs $9 per month or $99 annually.

This plan is designed for people who don’t need advanced features like A/B testing and inbox previews, but still want the ability to collect email addresses from their website.

3. NinjaOutreach

NinjaOutreach is a sales prospecting tool that helps you find the right people to connect with. It has a built-in CRM and a powerful outreach platform, so you can easily set up campaign emails, drip campaigns and more.

In addition to this, it also offers many other features like analytics, integrations with other tools (like Slack), email templates for different industries or job roles etc., which makes it an ideal choice for those looking for reliable & best b2b lead generation tools free for small businesses.

while also collecting leads with their email marketing tool – A to Z Market Research is a powerful tool that helps you find the right companies to target and get in touch with. It has a built-in CRM and an advanced search engine, which makes it easier for you to find prospects by location, industry etc.

4. Intercom

Intercom is a customer communication platform that helps businesses communicate with their customers. The software allows you to send out emails, live chat, in-app messages and surveys from one place.

Intercom also has integration with Salesforce and HubSpot so you can create custom landing pages for each channel your target audience uses most frequently.

The software is a great way to keep in touch with customers and measure their satisfaction. It helps you understand what your customers want, how they interact with your product and where you can improve.

In addition to customer communication, Intercom also has tools that help you manage your sales pipeline. The software tracks all of your leads and provides reporting on how many emails have been sent out, how many people have opened them, which ones have clicked through etc.

The software is easy to use and has a clean interface. You can set up a free trial account and start using it right away. The only drawback is that it’s not free forever, but you can get started with a free 14-day trial.

5. Salesloft

Salesloft is a sales engagement platform that helps sales teams close more deals, faster.

It’s been used by over 300 companies including Adobe, HubSpot and Intuit.

The software allows companies to automatize the process of generating leads for their salespeople so they can focus on closing deals instead of manually sending emails or making cold calls — and it does this without requiring any special coding knowledge on your part!

Salesloft enables you to:

  • create professional looking lead generation forms easily with drag-and-drop features.

  • set up personalized templates for each type of prospect (new customer or existing customer) based on their behavior patterns or industry expertise.

  • track all interactions between prospects and leads through our CRM system so you can keep an eye on them throughout the entire sales cycle.

  • create a personalized email template for each prospect that includes their name and information so you can personalize the message to them.

  • automatically send out lead generation forms to your prospects based on certain criteria, such as when they’ve been identified by one of your salespeople or if they reach out to you directly.

  • track which leads are ready for salespeople to contact, which ones need further nurturing.

6. Datanyze

Datanyze is a software that helps you to find the most suitable contacts for your business. It offers a wide range of services, including lead qualification and matching, sales intelligence, analytics and more.

Datanyze helps you to find the right contact for your business. It’s easy-to-use interface makes it easy to get started with this tool as soon as possible.

The software is designed to help you find the right contact for your business. It offers a wide range of services, including lead qualification and matching, sales intelligence, analytics and more.

Datanyze helps you to find the right contact for your business. It’s easy-to-use interface makes it easy to get started with this tool as soon as possible.

How these tools help to solve common b2b lead generation challenges

B2B lead generation is tough. It’s a complex and ever-evolving field that requires expertise in not just the industry, but also in the specific challenges faced by your company.

That’s why we’ve gathered (above) some of our favorite tools for b2b lead generation, some of the tools are free to use.

These tools can help you solve common challenges:

1. Targeting your audience: Are you missing out on leads because you aren’t targeting right? Using these tools, you can find out how many people would be interested in what you offer if they knew more about who you are and what makes your company unique.

This will help you create reachable goals for each stage of your campaign so that you can effectively target your audience with the best possible messaging and content.

2. Landing page optimization: This means making sure that when someone lands on your page, they get a clear call-to-action (CTA) that will result in them signing up for something or clicking through to another page. Make sure there’s enough information on the page so that people know exactly what it is they need to do next.

3. Email automation: This is an essential part of running a successful marketing campaign because it allows you to create automated sequences that send emails at certain times and for certain reasons—like when someone signs up for your newsletter or buys something from you online.


Lead generation is a key part of any business’s growth strategy. It can be difficult to get started, but with these tools at your fingertips, you can make sure that leads flow freely into your company without any effort on your part.

If you want to find out more about lead generation for yourself and your business, check out our website for free articles and advice on the subject! We hope that this article has given you some helpful tips on how to use these free tools better than ever before. Good luck!

By the way, Do you know more ” best b2b lead generation tools free for small businesses “? Let us know in the comments down below!


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