8 Effective Content Promotion Strategies to Boost Your Visibility
When it comes to online marketing, there is always something else for you to do. If it’s not building your email list, it’s keeping up with social media. And in between all of that, you have to write and promote your blog posts.
Once you finish the painstaking process of writing a blog post, you need to get eyes on the content. Otherwise, all your efforts will go wasted. If no one reads your blog posts, they can’t help drive traffic back to your site and generate leads.
So how can you make sure that people actually read what you publish? We’ve got eight easy strategies for promoting your content below! But before we dive in, let’s talk about how important content promotion really is:
What is content promotion?
Content promotion is the process of promoting your content online in order to increase its reach and promote engagement.
This can be done through various means such as social media, email marketing, or paid advertising. By consistently sharing high-quality content that is relevant to your audience, you can help them learn about new products and services that are available in their niche market.
In turn, this will likely lead to increased traffic and conversion rates for your website or business.
1. Leverage your relationships.
When it comes to content promotion, leveraging your relationships is a simple but often overlooked strategy that can have a huge impact on the success of your campaign.
Regardless of how many social networks you’re active on or what type of content you publish, the key to getting people to share and recommend it lies in who you know and how well you know them.
Take advantage of existing relationships by asking friends, colleagues, family members and other contacts who would be interested in sharing your latest piece with their followers.
You might also consider reaching out to influencers with large followings who could benefit from reading what you have written – if they like what they read then there’s a good chance they will share it with their audiences as well!
2. Reach out to influencers.
The key to finding influencers is to look for people who have large follower bases. Some of the most popular platforms include Twitter, Facebook and Instagram.
In addition, it’s important to find out what kind of content they are promoting most often. If your niche is fitness-related, then you may find that one type of influencer would work well with your audience more than another (for example: female fitness bloggers).
To find these types of influencers, use Google search functions like SEMrush or Ahrefs which can identify top ranking websites and determine how much traffic they receive each month.
You will also want to consider their attitude towards your brand or product before reaching out; this will help ensure that they are receptive when making an introduction on behalf of yourself or company!
Additionally, it’s important that these individuals already have some knowledge about what you offer so as not waste time explaining things over again later down road when people start asking questions on various social media platforms
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3. Share in the right spots at the right times.
You’ve got to make sure you’re sharing in the right places at the right times.
Timing is everything—and it’s not only about when you post. It’s also about how much content you share and how often. You don’t want to overdo it; if people see too many of your posts, they’ll become desensitized and ignore them altogether (unless your company has a million followers on Instagram, in which case you might be able to get away with posting more frequently).
If people aren’t seeing enough from you though, they might not know who you are or what value proposition (or “what makes us different from other companies“) sets your brand apart from others out there—which means that even if someone does follow along with your feed and engage with what’s being posted by sharing or liking photos/posts themselves, those actions won’t have much impact because they’re coming from someone who doesn’t really care about what kind of content gets published into their feeds every day!
4. Encourage user-generated content.
One of the best ways to build your brand’s visibility and get more people talking about it is through user-generated content.
User-generated content (UGC) is any type of content that was created by someone other than the brand itself—for example, a customer review, a photo or video posted on social media, or a blog post written by another company.
You can encourage UGC in many different ways:
- Encourage customers to submit their photos on Instagram with an offer like “post a photo using #BrandName and win $100!”
- Ask employees to write reviews of products on Amazon.com or Yelp.com so customers can see how others feel about your products before they buy them for themselves.
- Offer discounts for those who take selfies at events and share them on Pinterest or Twitter (think concerts!).
There are many benefits to encouraging UGC: you increase the reach of your message; create more engaging content than you could ever produce yourself;
build community around your brand; get valuable feedback from customers; increase loyalty among both existing customers as well as potential new ones; earn links back to your site/blog via guest posts…the list goes on!
5. Use native advertising.
Native advertising is a paid form of content that looks and feels like it was created by the publisher. It’s not just an ad—it’s content made intentionally to appeal to your target market.
Paid native advertising campaigns can be especially effective at getting more eyes on your company’s content, which can be crucial for building trust with consumers, strengthening brand loyalty, and growing your audience base.
In other words: if you want people reading what you have to say about your business or industry (in order to boost awareness), then this type of promotion might be exactly what you need! Why? Here are some reasons:
- Native advertising helps get relevant information in front of interested readers who will actually engage with it because they trust both the source (you) as well as what they see from within the context of their favorite publication or website.
- This makes them far more likely than traditional ads would be able to do so without first establishing credibility at all.
- Plus since native ads usually appear next ot editorial content rather than just being sandwiched between two other advertisements they tend not only get seen more often but also read longer too.
- All this together means those potential customers who see those ads might actually learn something useful before deciding whether or not they want buy anything from whoever placed them there!
6. Try paid social media promotion.
Now that you’ve developed a content marketing strategy and drafted your blog posts, it’s time to promote them.
You can do so in a variety of ways, but one effective option is paid social media promotion.
Paid social media promotion allows you to boost the visibility of your content by targeting specific audiences and keywords and will increase engagement by targeting people who are likely interested in what you have to say. Let’s look at some strategies for using paid social media promotion effectively:
- Research which platforms are best suited for promoting different types of content (news articles versus infographics versus videos) and make sure that those platforms are included in your ad campaign budget.
- Check out what topics are trending on social media networks so that you know which ones might be worth targeting first with paid ads; this will help ensure that your money won’t be wasted on ads no one sees!
- Fill out all metadata fields as completely as possible when submitting an ad (what channel(s) will run the ad? Which category(ies) does it belong under?) so that Facebook can correctly categorize it based on their rules; otherwise they’ll reject your submission!
- Use relevant hashtags in conjunction with any other tags associated with each post so users searching these terms will find it more easily when searching via keywords such as “[keyword] vs [keyword].”
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7. Optimize for search engines.
Optimizing your content for search engines is like optimizing for social media: you need to make sure it’s relevant, but not over-optimized.
While keywords are important, you don’t want to stuff them into your text or use them in a way that will get you penalized by Google (like keyword stuffing).
Instead, find the balance between relevancy and optimization so that people who search for those terms will find your content when they click on a result.
Keywords should be used in the following ways:
- Use relevant keywords in their appropriate places within the content (i.e., at least once per paragraph).
- Use enough keywords throughout each piece of content without going overboard so as not to appear spammy or unnatural-sounding.
- Write in a way that makes the content readable and digestible by humans, not just search engines.
- Include keyword variations (keyword phrases) throughout the article to give users more options for finding what they’re looking for.
- The “Search Engine Optimization” section of this guide offers more tips on how to optimize your website and/or blog specifically for search engine visibility.
8. Create different versions of your content.
Create different versions of your content.
There are many ways to create different versions of your content:
- Create a video version of your content, or use a service like Animoto or Blipfoto to create an animated slideshow from photos and videos.
- Create a podcast version of your content, or interview someone else in your field who has something valuable to say about the topic you’re covering.
- Create a social media-friendly version of your content (using animated GIFs and quotes that can be easily shared on Facebook, Twitter, Instagram) with complete points in bullet form if necessary.
- Create a printable snackable version of the article with key points underlined so people can read it on their phone while waiting in line at Starbucks without having to scroll through pages and pages on a small screen (maybe even include links back to original source material). If possible make it look like it’s straight from BuzzFeed so people know they’re reading something fun!
Promoting your content is as important as creating it.
Content promotion is a long-term strategy.
It requires a lot of time and effort. It requires patience, persistence, and planning to find out what’s working for your brand and what isn’t. Because the results take time to show up (if they show up at all), content promotion can be frustrating as hell!
But if you’re willing to put in the work, it will pay off big time.
Frequently asked questions
1. Which platform should I use to promote my blog or website?
There are a number of different platforms that you can use to promote your blog or website, but ultimately it is important to choose the one that is best suited for your goals and objectives. Some of the most popular include Google AdWords, Facebook Ads, and Twitter Ads.
Each platform has its own strengths and weaknesses, so it is important to carefully weighed all the pros and cons before making a decision.
Additionally, make sure to create high-quality content that will attract potential customers who want to learn more about what you have to offer. By focusing on quality over quantity of your copy, you can ensure that visitors stay engaged with your blog or website long enough for you generate leads or sales from them.
2. Should I hire a writer to write blog posts for me or will it be enough if I write the posts myself?
There is no wrong answer when it comes to this question, as both methods have their benefits and drawbacks. If you are a good writer who has an eye for detail, then writing blog posts yourself may be the best option.
This way, you can control the content and ensure that it is high quality. Additionally, if you need help with formatting or researching certain topics, a writer can provide those services on top of writing your posts for you.
However, hiring awriter can also be beneficial in two ways: firstly, they will draft the post for you so that all the important details are covered; secondly – and more importantly – they will edit your grammar and spelling mistakes so that your content reads smoothly and Error-free.
So ultimately it comes down to what feels comfortable for YOU – whether its draftingthe posts yourself or having them written by someone else!
3. What type of content is best for content promotion?
There is no one-size-fits-all answer to this question, as the best content for content promotion will vary depending on your brand’s audience and the type of content that you are promoting.
However, some tips on how to create engaging and interesting content that can be used incontent promotion include using data or science to support your claims, writing in a compelling narrative style, being explicit about what you offer readers right at the beginning of your article or post, using images and videos that help explain your points better, making use of social media platforms like Twitter and Instagram to share articles with followers directly, and always keeping an eye out for trends relevant to your niche.
I hope these tips will help streamline your content promotion strategy and generate more traffic. As you can see, the possibilities are endless, but each of these methods has its own pros and cons.
The best way to make a decision is by reviewing your goals and seeing what kind of results you want to achieve with your content promotion efforts. Don’t be afraid to experiment and try out different methods until you find something that works best for your brand. And remember, patience is key!
Do you have more tips to share? Let us know in the comments down below!